Visible Measures

Visible Measures Launches New Site To Show The “True Reach” Of A Video Campaign

It's easy to tell when a video has been successful online, right? Just go to YouTube and look at how many views it has. Except YouTube isn't the only site around (as I remind myself anytime I look

Visible Measures Launches Fabric, A Self-Serve Ad-Buying Platform For Content Marketers

Ad company <a target="_blank" href="">Visible Measures</a> is launching a new ad-buying platform called Fabric, which the company says is "the first of its kind to focus

Releasing Ads Early Pays Off For Super Bowl Advertisers, According To Visible Measures

If you're watching the Super Bowl today, some of those brand new ads may feel awfully familiar — a growing number of them are being released online ahead of time, either in their entirety or as a pa

Visible Measures Raises $21.5M For Its Data-Driven Video Ad Platform

Video analytics and advertising company <a target="_blank" href="">Visible Measures</a> just announced that it has raised $21.5 million in new funding. Founder and CEO

Steve Jobs’ Stanford Commencement Address Was Watched 8 Million Times Yesterday

Wow. In the wake of <a href="">the sad news</a> of Apple co-founder Steve Jobs' passing, the videos featuring his inspiring speeches a

Online Video Measurement Platform Visible Measures Raises $13M

<a href="">Visible Measures</a>, a third-party online media measurement solution for advertisers and publishers, is announcing $13 million round of funding, led by DAGVe

Visible Measures Raises $7.7 Million For Online Video Engagement Solution

<img src="" /> <a href="">Visible Measures</a>, a third-party online media measu

Visible Measures Launches Video Ad Network, Hires Industry Vet To Run It

<img src="" class="shot2" /> <a href="">Visible Measures</a>, the third-party media measu

Lady Gaga's Viral Videos Pass One Billion Views

<img src=""> Soulja Boy's <em><a href="">Crank Dat</a></em> might be the most-watched viral

Visible Measures Launches New Application For Online Video Performance

<img src=""> Viral video tracking and measurement firm <a href="">Visible Measures</a> is launching a new product

The Top Ten Viral Videos Of 2009 (Are Mostly Music Videos)

<img src="" width="215" height="137" /> In an age of user-generated content, the most viral videos are not made by the users, just pas

A Peek At The 100 Million Views Club: You Won't Be Invited Any Time Soon

<img src="" width="132" height="200" />So I got up this morning, fired up <a href="">Techmeme</a> to see wha

Visible Measures Now Tracking Videos At MySpace

<a href=''><img src="" width="215" height="88" /></a> Video tracking startup <a href="http:/

Visible Measures Raises $10 Million Series C Funding To Track Online Videos

<img src="" width="215" height="88" /> Viral video tracking and measurement firm <a href=''>

Bush Shoe-Dodging Video Already Watched More Than 5 Million Times On YouTube.

<img src="" /> The video of a man throwing his shoes at President George W. Bush during a press conference in Baghdad on Saturday i

Visible Measures Lands Metrics Deal With MTV

<img src="" alt="Visible Measures" class="shot" /> <a href="">Visible Measures</a>, a Web vid

Visible Measures Raises $13.5 Million B Round; Releases Software To Track Video Engagement

Video is one of the biggest opportunities on the Web, but it is also one of the biggest black holes. Just because someone hits play on a Web video doesn’t mean they watch it all the way to the e