Telecoms open shop on Madison Avenue, but will brands buy?

Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda

Another AdTech IPO? Videology Lands $60M From Catalyst, Comcast & Others As Online Video-Ad Market Booms

Thanks to the increasing consumption of digital video -- and the fact that many of the largest content providers now force viewers to watch ads within those videos (Hulu, YouTube) -- the growth of dig