video advertising

Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re

Apple’s services revenue hits a record $19.8B in Q2, reaches 825M paid subscriptions

Amid a record-breaking fiscal second quarter, Apple also delivered record-breaking services revenue up 17% year over year to reach $19.8 billion. The category — which includes businesses like th

Vyrill, winner of the TC Early Stage Pitch-Off, helps brands discover and leverage user-generated video reviews

Vyrill helps brands discover and leverage video reviews created by authentic customers and users. The company presented its product at TechCrunch Early Stage: Marketing & Fundraising, where it bea

EU to review TikTok’s ToS after child safety complaints

TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a formal d

A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand ex

Breaking down the specs of a successful video ad

Digital marketing has left billboards in the dust, making it far easier to reach people online. But that doesn’t mean brands should ignore the principles that made billboards work in the first place

Facebook announces new program for premium video ads

Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve adve

Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars

The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Vide

Video advertising took a big leap in Q2, according to Smaato

Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in t

Uru finds the best places to introduce ads in online videos

New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet

Adobe acquires video ad company TubeMogul for $540M

Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition

Facebook is testing video ads during Live broadcasts

If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Ad

Watchwith Raises $8M For Its In-Program Video Ads

Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding. The company says its technol

Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models

Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them

Facebook Now Has Over 3B Video Views Per Day

If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion

Amazon Moves Closer To A Free, Ad-Supported Video Service

Amazon has been gaining ground on Netflix as the most popular video streaming service in the U.S., and now it is planning something that could see it overtake its rival. According to a report in th

Google Acquires mDialog To Improve DoubleClick’s Video Advertising

Google today announced that it has acquired video advertising company <a target="_blank" href="https://www.mdialog.com">mDialog</a>. In <a target="_blank" href="https://plus.google.com/+doubleclick

Genesis Media Raises $6M For Ads That Interrupt But (Hopefully) Don’t Annoy You

Ad company <a target="_blank" href="http://www.genesismedia.com">Genesis Media</a> is announcing that it has raised $6 million in Series B funding. When I discussed the funding with CEO Mark Yackan

Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers

<a target="_blank" href="http://www.yume.com">YuMe</a>, a video ad company that <a href="https://techcrunch.com/2013/07/02/yume-ipo/">went public last year</a>, today announced the launch of a new bra

Video AdTech Startup Teads Closes $5.2M Series A, From Partech & Elaia, To Prep International Push

French video adTech startup Teads, which sells technology allowing publishers to embed video ads within articles that automatically play when they become visible on the user's screen, has closed a $5.
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