Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re
Amid a record-breaking fiscal second quarter, Apple also delivered record-breaking services revenue up 17% year over year to reach $19.8 billion. The category — which includes businesses like th
Vyrill helps brands discover and leverage video reviews created by authentic customers and users. The company presented its product at TechCrunch Early Stage: Marketing & Fundraising, where it bea
TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what it described as “a formal d
YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand ex
Digital marketing has left billboards in the dust, making it far easier to reach people online. But that doesn’t mean brands should ignore the principles that made billboards work in the first place
Facebook is expanding its efforts around premium video advertising with a new program called Facebook Showcase. This follows the announcement last fall of what the company calls In-Stream Reserve adve
The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Vide
Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in t
New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet
Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition
If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Ad
Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding.
The company says its technol
Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them
If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion
Amazon has been gaining ground on Netflix as the most popular video streaming service in the U.S., and now it is planning something that could see it overtake its rival. According to a report in th
Google today announced that it has acquired video advertising company <a target="_blank" href="https://www.mdialog.com">mDialog</a>.
In <a target="_blank" href="https://plus.google.com/+doubleclick
Ad company <a target="_blank" href="http://www.genesismedia.com">Genesis Media</a> is announcing that it has raised $6 million in Series B funding.
When I discussed the funding with CEO Mark Yackan
<a target="_blank" href="http://www.yume.com">YuMe</a>, a video ad company that <a href="https://techcrunch.com/2013/07/02/yume-ipo/">went public last year</a>, today announced the launch of a new bra
French video adTech startup Teads, which sells technology allowing publishers to embed video ads within articles that automatically play when they become visible on the user's screen, has closed a $5.
Load More