video advertising

Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars

The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Vide

Video advertising took a big leap in Q2, according to Smaato

Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in t

Uru finds the best places to introduce ads in online videos

New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet

Adobe acquires video ad company TubeMogul for $540M

Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition

Facebook is testing video ads during Live broadcasts

If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Ad

Watchwith Raises $8M For Its In-Program Video Ads

Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding. The company says its technol

Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models

Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them

Facebook Now Has Over 3B Video Views Per Day

If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion

Amazon Moves Closer To A Free, Ad-Supported Video Service

Amazon has been gaining ground on Netflix as the most popular video streaming service in the U.S., and now it is planning something that could see it overtake its rival. According to a report in th

Google Acquires mDialog To Improve DoubleClick’s Video Advertising

Google today announced that it has acquired video advertising company <a target="_blank" href="">mDialog</a>. In <a target="_blank" href="

Genesis Media Raises $6M For Ads That Interrupt But (Hopefully) Don’t Annoy You

Ad company <a target="_blank" href="">Genesis Media</a> is announcing that it has raised $6 million in Series B funding. When I discussed the funding with CEO Mark Yackan

Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers

<a target="_blank" href="">YuMe</a>, a video ad company that <a href="">went public last year</a>, today announced the launch of a ne

Video AdTech Startup Teads Closes $5.2M Series A, From Partech & Elaia, To Prep International Push

French video adTech startup Teads, which sells technology allowing publishers to embed video ads within articles that automatically play when they become visible on the user's screen, has closed a $5.

BrandAds Aims To Measure The True Impact Of Video Ad Campaigns

Avi Brown, co-founder and CEO of <a target="_blank" href="">BrandAds</a>, said there are big challenges facing companies that want to know if their online video ad campaigns are act Founders Discuss Their $405M Acquisition And The Company’s ‘Secret Ingredients’

A week after AOL (which owns TechCrunch) announced that <a href="">it's acquiring video ad company fo

AOL Is Acquiring Video Ad Platform For $405M

TechCrunch-owner AOL just <a target="_blank" href="">announced</a> that it has reached an a

Final Nail In The Joost Coffin: Adconion Rebrands, Folds Video Service Into Smartclip

Looks like the final frame has been reached for <a href="">Joost</a>, the online video service originally started by Skype founders Niklas Zennstrom and Janus Friis and then eventu

With Revenues Doubling, Video Ad Network BrightRoll Raises $30 Million

One of the fastest growing segments of online advertising is video ads (it was up <a href="

Yup, YouTube Counts Video Ads As Regular Views

<img src=""> Movie trailers are among the most popular videos on YouTube. A typical movie trailer gets millions of views, but

Video Ad And Analytics Startup TubeMogul Takes $10 Million In VC Funding

<img src=""> Video advertising and analytics startup <a href="">TubeMogul</a> closed a $10 million Series B finan
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