video advertising

  • Video advertising took a big leap in Q2, according to Smaato

    Video advertising took a big leap in Q2, according to Smaato

    Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in the second quarter of 2017 and found that video ad spending was up 142 percent from Q1. And that’s after Q1 represented a 14 percent increase from the final quarter of last year. (Q4 tends to… Read More

  • Uru finds the best places to introduce ads in online videos

    Uru finds the best places to introduce ads in online videos

    New York City-based startup Uru is working on a new way for video publishers to make money. Imagine watching a normal-looking online video — except that on some of the surfaces (say, on the cabinet behind the stars of a cooking video), you’ll see logos or other art promoting a sponsor. Okay, that might actually sound a bit annoying, but Uru co-founder and CEO Bill Marino argued… Read More

  • Adobe acquires video ad company TubeMogul for $540M

    Adobe acquires video ad company TubeMogul for $540M

    Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposed to add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read More

  • Facebook is testing video ads during Live broadcasts

    Facebook is testing video ads during Live broadcasts

    If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a Live product devoid of ads would cause… Read More

  • Watchwith Raises $8M For Its In-Program Video Ads

    Watchwith Raises $8M For Its In-Program Video Ads

    Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding. The company says its technology can analyze the content of a video, then use that data to find the right moments to place “interactive overlay” ads. So instead of interrupting a video, these ads just sit… Read More

  • Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models

    Pinterest Unveils Its First Video-Like Ad And New Ad Pricing Models

    Advertisers are going to have a lot more to work with on Pinterest starting today. The company is rolling out several new tools and pricing options for advertisers today. Perhaps the biggest of them is Pinterest’s take on a new video-like Promoted Pin — but, not in the way you might expect. It’s an animated Promoted Pin that the company is calling a Cinematic Pin, and it… Read More

  • Facebook Now Has Over 3B Video Views Per Day

    Facebook Now Has Over 3B Video Views Per Day

    If it’s starting to feel like every visit you make to Facebook these days is full of videos, you are not alone. Facebook today reported in a strong set of Q4 earnings that there are 3 billion videos viewed on its site each day. With the company also reporting daily active users of 890 million, this works out to more than 3 videos per day. Facebook more specifically later noted that… Read More

  • Amazon Moves Closer To A Free, Ad-Supported Video Service

    Amazon Moves Closer To A Free, Ad-Supported Video Service

    Amazon has been gaining ground on Netflix as the most popular video streaming service in the U.S., and now it is planning something that could see it overtake its rival. According to a report in the New York Post, the e-commerce giant is preparing a free video service. Supported by advertising, it would sit alongside — not replace — the company’s existing video… Read More

  • Google Acquires mDialog To Improve DoubleClick’s Video Advertising

    Google Acquires mDialog To Improve DoubleClick’s Video Advertising

    Google today announced that it has acquired video advertising company mDialog. In a post on Google+, the company said that it will “work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite,” helping publishers on DoubleClick (which was a Google acquisition itself) monetize their video content. Read More