video ads

YouTube making ads on connected TVs more shoppable

YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The c

A new YouTube feature will make its connected TV ads more shoppable

YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand ex

Creating a robust churn-reversal system

Create a system that helps identify which users are at risk so you can proactively reach out to them before they leave.

YouTube launches a free, DIY tool for businesses in need of short video ads

YouTube today is launching a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so. The

YouTube Music cracks down on rampant chart manipulation with new pay-for-play ban

YouTube will no longer allow paid views and advertising to influence its YouTube Music Charts, the company announced this morning. Instead, it will calculate its rankings based only on view counts com

TikTok spotted testing native video ads

TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored&#8221

YouTube woos brands with its new Creative Suite of ad tools

YouTube hopes a new set of creative tools will help it win back advertisers who may have grown disenchanted with the video network due to its ongoing content scandals. The company announced this morni

Shorter, skippable ads will be coming to YouTube

YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which

Over-the-top-only U.S. households nearly tripled since 2013, impacting TV ad dollars

The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Vide

Twitch’s new video ads can’t be blocked

Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams which ca

Pinterest starts rolling out native video ads

Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet. Th

YouTube’s new Director tools allow small businesses to create video ads on their phones

YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the s

Instagram crams more ads in less space with Video Carousels

What’s more lucrative than a video ad? Multiple videos in a single ad. To help businesses show different sides of their products in vivid motion, today Instagram is launching video ad carousels.

With $2.2M In Funding, VideoAmp Helps TV Advertisers Reach More Eyeballs Online

<a target="_blank" href="">VideoAmp</a> is the latest startup trying to move TV ad dollars online. The startup is officially launching today, and it's also announcing that it

Viewbix Raises $3M To Wrap Video Ads Inside Interactive Players

Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M

Yahoo just <a target="_blank" href="">announced</a> that it's acquiring video ad company BrightRoll for $6

With $3M Total In Funding, Shakr Makes Video Ads Affordable For Small Businesses

Shakr Media announced today that has raised a total of $3 million in funding to expand its tech platform, which enables small companies to automatically create video clips from snippets of information

TubeMogul Files For $75M IPO, With $57M In Revenue And A $7M Net Loss For 2013

Video ad platform <a target="_blank" href="">TubeMogul</a> has filed <a target="_blank" href="

comScore Says AOL (Including Just-Acquired Is The Biggest Video Ad Property In The US

We're number one! We're number one! And by "we," I'm referring to AOL, which owns TechCrunch. comScore is releasing its Video Metrix report for September, and while AOL only ranked third among vide

Personalized Video Ad Company SundaySky Raises $20M Round Led By Comcast Ventures

<a target="_blank" href="">SundaySky</a>, a company promising to deliver video ads that are customized and updated for each viewer, has raised $20 million in Series C funding.
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