YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which
The number of U.S. households using only over-the-top streaming services to access TV programming and movies has nearly tripled over the past five years, according to a new report (PDF) from the Vide
Twitch, the Amazon-owned video streaming platform which is today used by over 2 million broadcasters, announced today its plans to begin selling video ads in its partners’ live streams which ca
Advertisers have plenty of options for running video ads — but they haven’t had a chance to run on one of the most engaging discovery-driven platforms on the Internet, Pinterest, quite yet. Th
YouTube is launching a new suite of products for advertisers under the umbrella name of YouTube Director. Collectively, these products are supposed to make it easier for businesses (particularly the s
What’s more lucrative than a video ad? Multiple videos in a single ad. To help businesses show different sides of their products in vivid motion, today Instagram is launching video ad carousels.
<a target="_blank" href="http://www.videoamp.com">VideoAmp</a> is the latest startup trying to move TV ad dollars online. The startup is officially launching today, and it's also announcing that it
Yahoo just <a target="_blank" href="http://www.businesswire.com/news/home/20141111006545/en/Yahoo-Acquire-BrightRoll#.VGKGRociidkl">announced</a> that it's acquiring video ad company BrightRoll for $6
Shakr Media announced today that has raised a total of $3 million in funding to expand its tech platform, which enables small companies to automatically create video clips from snippets of information
Video ad platform <a target="_blank" href="https://www.tubemogul.com/">TubeMogul</a> has filed <a target="_blank" href="http://www.sec.gov/Archives/edgar/data/1449278/000119312514116024/d658316ds1.htm
We're number one! We're number one! And by "we," I'm referring to AOL, which owns TechCrunch. comScore is releasing its Video Metrix report for September, and while AOL only ranked third among vide
<a target="_blank" href="http://www.sundaysky.com">SundaySky</a>, a company promising to deliver video ads that are customized and updated for each viewer, has raised $20 million in Series C funding.
According to online <a href="http://www.comscore.com/Press_Events/Press_Releases/2012/5/comScore_Releases_April_2012_U.S._Online_Video_Rankings">analytics company comScore</a>, Americans watched 37 bi