How can you find PMF in the most efficient and frictionless way possible? I argue that the answer to this question is paid acquisition.
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An app called BeReal, founded by former GoPro employee Alexis Barreyat along with Kévin Perreau, launched in December 2019 with its idea of asking users to post an unedited photo once per day after r
When a startup manages a successful exit, its earliest adopters usually don’t get much in return except for bragging rights. RocketClub wants to change that.
Yozio, which helps developers acquire more mobile users without spending tons of money on app-install ads, will expand its growth platform after landing a $7 million Series A. The round was led by Fou
<a target="_blank" href="http://www.fundable.com/">Fundable</a>, an equity crowdfunding platform for businesses (including startups), just <a target="_blank" href="http://www.digitaljournal.com/pr/178
<a target="_blank" href="http://www.appia.com">Appia</a>, which operates a mobile ad network focused on user acquisition, has raised $4.5 million in new funding led by North Atlantic Capital.
That
Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to <a href="http://www.fiksu.com/">Fiksu</a>, a Charles River Ventures-backed company that h