unified

  • Social Marketer Unified Raises $30M Round Led by iHeartMedia

    Social Marketer Unified Raises $30M Round Led by iHeartMedia

    Unified is announcing that it has raised $30 million in Series B funding, plus a $10 million credit facility from Silicon Valley Bank. That sounds like a nice chunk of change, but equally noteworthy is the fact that the equity funding was led by iHeartMedia (the radio and digital media company formerly known as Clear Channel). The two companies previously announced a strategic partnership… Read More

  • Unified Hires EMC Ventures Founder Shawn Douglass As Its First CTO

    Unified Hires EMC Ventures Founder Shawn Douglass As Its First CTO

    Social marketing company Unified is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously held a number of roles at enterprise technology company EMC, including founder and managing director of EMC Ventures. More recently, he was CTO at cloud management company ServiceMesh, which was acquired by last fall by CSC. Read More

  • Social Marketing Company Unified Acquires Analytics Startup Awe.sm

    Social Marketing Company Unified Acquires Analytics Startup Awe.sm

    Unified, which has created what it calls a “social operating platform,” is announcing that it has acquired analytics startup Awe.sm. Unified offers tools for buying ads on social media, and for monitoring other ad-buying systems. Earlier this year it added business intelligence data for tracking broader trends in a companies’ social ad spending. Read More

  • Unified Adds Business Intelligence To Its Social Marketing Tools

    Unified Adds Business Intelligence To Its Social Marketing Tools

    Social advertising company Unified just launched the new version of its “social operating platform” today, and it sounds like the biggest change is the addition of business intelligence — basically, more customizable, big-picture data to help advertisers see how they’re doing. The company already offers ad-buying tools as well as a system of record for monitoring… Read More

  • LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns

    LinkedIn Launches Ads API, Enabling Custom Tools For Large-Scale Campaigns

    LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site. In a blog post that the company plans to publish on its marketing website later today, Marketing Solutions Lead Jen Weedn writes that API access has been one of the most-requested features from LinkedIn’s “tens of thousands” advertisers. Read More

  • With adMonitor, Unified Aims To Provide A Central Dashboard For Social Ad Campaigns

    With adMonitor, Unified Aims To Provide A Central Dashboard For Social Ad Campaigns

    Social marketing startup Unified is launching the newest version of what it calls its Social Operating Platform, and with it a new application called adMonitor. Unified President and Chief Strategy Officer Calvin Lui (who joined earlier this year) told me that adMonitor should serve as the “system of record” for social ads — in other words, it’s the dashboard where… Read More