tune

  • Survey says 25 percent of smartphone owners have downloaded ad blockers

    Survey says 25 percent of smartphone owners have downloaded ad blockers

    Mobile marketing company Tune is releasing a new report, where 24.6 percent of survey respondents said that they’d downloaded an ad-blocking app or browser. The company says it surveyed nearly 4,000 smartphone owners in the United States and Europe, and it found that adoption is growing quickly — only 2.4 percent of respondents said they’d downloaded an ad blocker in… Read More

  • Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”

    Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”

    Last week, we noted a recent change to the App Store’s algorithm, which appeared to have more heavily impacted iPad app developers, and ultimately resulted in ranking changes for some subset of app publishers. Now, we have more evidence that supports the theory that the recent changes to app rankings were actually an adjustment to the algorithm, as opposed to a glitch or a test on… Read More

  • Tune Raises $27M To Unify Mobile Marketing Data

    Tune Raises $27M To Unify Mobile Marketing Data

    Tune, a company that bills itself as “the enterprise platform for mobile marketing,” is announcing that it has raised $27 million in Series B funding. Founded by twin brothers Lucas and Lee Brown (pictured above with CEO Peter Hamilton), Tune was previously known as HasOffers — it rebranded last summer, giving it what Hamilton called “a more flexible, bigger name.” Read More

  • TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of MobileDevHQ, a software-as-a-service that helps mobile marketers better understand app store visibility, search ranking, ASO (app store optimization), and competitive intelligence. The company… Read More

  • To Signal Broader Ambitions, Mobile Ad Company HasOffers Changes Its Name To Tune

    To Signal Broader Ambitions, Mobile Ad Company HasOffers Changes Its Name To Tune

    HasOffers has been a tricky startup to write about — partly because ad attribution isn’t inherently sexy, but mostly because of the name. Yes, there’s HasOffers the company and HasOffers the product, but at this point it’s probably best known for a different service, MobileAppTracking, which allows mobile developers to see which ads are actually leading to app… Read More