Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of t

Survey says 25 percent of smartphone owners have downloaded ad blockers

Mobile marketing company Tune is releasing a new report, where 24.6 percent of survey respondents said that they’d downloaded an ad-blocking app or browser. The company says it surveyed nearly

Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”

Last week, we noted a recent change to the App Store's algorithm, which appeared to have more heavily impacted iPad app developers, and ultimately resulted in ranking changes for some subset of app pu

Tune Raises $27M To Unify Mobile Marketing Data

<a target="_blank" href="http://www.tune.com">Tune</a>, a company that bills itself as "the enterprise platform for mobile marketing," is announcing that it has raised $27 million in Series B funding.

TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of Mo

To Signal Broader Ambitions, Mobile Ad Company HasOffers Changes Its Name To Tune

HasOffers has been a tricky startup to write about — partly because ad attribution isn't inherently sexy, but mostly because of the name. Yes, there's HasOffers the company and HasOffers the product