• BlueKai Buys Ad Data Analytics And Optimization Startup TrackSimple

    We’ve learned exclusively that BlueKai, an online auction-based data exchange, has bought TrackSimple, an analytics company that provides reporting, analysis and prediction services to media companies. Terms of the deal were not disclosed but we’ve heard the deal is an all-stock transaction. This SEC filing indicates that the stock sold to TrackSimple is worth $6.8… Read More