trackr

TrackR rebrands to Adero, pivots to finding whereabouts of groups of items

Earlier this year, we reported that TrackR, a startup that makes a small Bluetooth device that you attach to items like keys to locate them when lost, would be rebranding as Adero and pivoting the bus

TrackR is rebranding to Adero as it looks beyond small devices to track lost items

When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Barbara startup made a big splash in the growing market for small connected dongles that you could attach to

Crunch Report | Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company

Amazon, JPMorgan and Berkshire Hathaway are building a healthcare company, Facebook is banning cryptocurrency ads and TrackR lays off 42 people. All this on Crunch Report.

TrackR lays off staff, sources say 42 in total, in ongoing market contraction

It’s crunch time for TrackR, that startup that lets you use an app to find items like keys, wallets and bags that have been tagged with its small Bluetooth-based tracking devices. TechCrunch has

TrackR secures a $50M Series B funding round led by Revolution Growth

TrackR, one of the better known of the little Bluetooth devices that track your lost keys and EDCs (Everyday Carry, don't you know?) has now gone big with the securing of a $50 million Series B round

The TrackR Bravo Keeps You From Misplacing Your Valuables

A bit taller and thicker than a quarter, the new $29 aluminum TrackR is meant to be stuck on your keys, in your wallet or on your dog's collar so you can track it via map in a corresponding iOS and An

TrackR, The Coin-Shaped Dongles That Help You Locate Lost Items, Now Talk To Each Other

TrackR, the Bluetooth Low Energy-powered dongles that help you find missing or misplaced items, like your car keys, wallet, purse or bag, or even your dog, are now being upgraded in order to communica