trackr

One ongoing theme in the world of smart homes has been the emergence of gadgets and other tools that can turn “ordinary” objects and systems into “connected” ones — remov

Pivots can be the making of a startup, helping teams refocus on a good idea when previous things haven’t worked. But sometimes, they are just one more step on a difficult track. TechCrunch has l

Earlier this year, we reported that TrackR, a startup that makes a small Bluetooth device that you attach to items like keys to locate them when lost, would be rebranding as Adero and pivoting the bus

When TrackR raised $50 million from investors that included Amazon a year ago, the Santa Barbara startup made a big splash in the growing market for small connected dongles that you could attach to

It’s crunch time for TrackR, that startup that lets you use an app to find items like keys, wallets and bags that have been tagged with its small Bluetooth-based tracking devices. TechCrunch has

TrackR, one of the better known of the little Bluetooth devices that track your lost keys and EDCs (Everyday Carry, don't you know?) has now gone big with the securing of a $50 million Series B round

A bit taller and thicker than a quarter, the new $29 aluminum TrackR is meant to be stuck on your keys, in your wallet or on your dog's collar so you can track it via map in a corresponding iOS and An

TrackR, the Bluetooth Low Energy-powered dongles that help you find missing or misplaced items, like your car keys, wallet, purse or bag, or even your dog, are now being upgraded in order to communica