tracking

Healthcare firms are scrambling to reassess how their websites collect user data following HHS' web-tracking crackdown — and your startup could be next.

QR code tech, which exploded during the pandemic as businesses searched for hygienic alternatives to physical touchpoints, continues to grow in popularity, particularly across sectors such as restaura

‘Beware in-app browsers’ is a good rule of thumb for any privacy conscious mobile app user — given the potential for an app to leverage its hold on user attention to snoop on what yo

TechCrunch today launched a spyware lookup tool that allows anyone to check if their Android device was compromised by a network of consumer-grade stalkerware apps, including TheTruthSpy. The aim is t

Google has been sanctioned A$60 million (around $40 million+) in Australia over Android settings it had applied, dating back around five years, which were found — in a 2021 court ruling —

FullStory, which sells analytics tools for apps and websites, secured $25 million in new equity financing, paperwork filed with the U.S. Securities and Exchange Commission this week shows.  According

Just over a year after launching a major project targeting thousands of sites blatantly flouting cookie tracking rules in Europe, regional privacy campaign group noyb has fired off another batch of co

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez,

As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well with

Consumer rights groups in Europe have filed a new series of privacy complaints against Google — accusing the advertising giant of deceptive design around the account creation process that they say s

As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users&#

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ perso

Apple CEO Tim Cook has used a speech at the IAPP conference in Washington, D.C. today to frame looming competition reforms which could force the iPhone maker to allow sideloading of apps as a threat t

An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask permission to track app users — aka App Tracking

The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech indust

Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising

In the latest quasi-throwback toward “do not track,” the U.K.’s data protection chief has come out in favor of a browser- and/or device-level setting to allow internet users to set &

As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is com

Google today announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. FLoC is meant to be an altern

Pet tech company Fi today announced that it has raised a $30 million Series B. The round, led by Chuck Murphy of Longview Asset Management, follows a $7 million Series A raised back in 2019. The round