• Dotcom Hangover: Amazon Pays $51 Million To End Long-Standing Battle With Toys "R" Us

    Back at the height of the dotcom bubble, Amazon was signing lucrative deals with traditional retailers to be their online store. One of the biggest such deals was with Toys “R” Us. It was announced with much fanfare in 2000 and was supposed to last a decade. Toys “R” US would handle the toy buying and inventory management, Amazon would handle the Website. It made… Read More

  • ToysRUs Buys At Auction For $5.1 Million

    In a heated bidding war, ToysRUs bought the domain name at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as,,, and bowed out of the auction at $3 million. The last $2 million was just those two companies going back and… Read More