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After a turbulent few years for home fitness, Tonal gets fresh funding and new CEO

The early days of the pandemic proved a massive boon for the home fitness crowd. Gyms closed indefinitely, and even when they began reopening, many members seriously questioned whether the model would

Tonal just shed over a third of staff to help it become a ‘self-sustaining and profitable business’

Tonal, an at-home fitness company last valued at $1.6 billion, has laid off 35% of its workforce in what the company says was a “responsible” decision made in order to grow at a more susta

A look inside Offline Ventures, co-founded by Brit and Dave Morin and backed in part by Apple

Last year, entrepreneurs, investors and married couple Dave and Brit Morin teamed up with James Higa, who was a senior director at Apple for nearly a dozen years, and Tonal co-founder Nate Bosshard, t

FitOn pumps up its fitness platform with $18M in Delta-v Capital-led funding

Digital fitness and wellness company FitOn was created to provide 15- or 20-minute workouts aimed at getting people moving in whatever time they can make.

Peloton’s CEO John Foley on the changing face of connected fitness

No one roots for a pandemic, but for companies like Peloton, the timing couldn’t have been better. People on the fence about buying a treadmill or stationary bike went for it as their options shrunk

Tonal adds live classes to its strength training workouts

Wall-mounted fitness startup Tonal this morning announced that it’s bringing live courses to it portfolio of strength training workouts. The company did a soft launch of the live offering back in De

Why expensive workout gear is actually cheap

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. For this week’s deep dive Natasha and Alex wanted to dig in

Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

Hiro Capital has gradually been making a name for itself as an investor in the area know as “Digital Sports” or DSports for short. It’s now led a $2.3 million funding round in PlayerData

Extra Crunch roundup: Tonal EC-1, Deliveroo’s rocky IPO, is Substack really worth $650M?

This week included a deep dive on Tonal, a look at Substack's valuation and how-tos on startup hiring and responding to security breaches.

Strength-training startup Tonal crosses unicorn status after raising $250M

When the pandemic unfolded last year, demand for at-home fitness equipment skyrocketed, and Tonal was no exception. The maker of a smart home fitness trainer experienced an explosive increase in sales

The Tonal EC-1

Back in the halcyon days of 2019, we piloted a new format for Extra Crunch we dubbed the EC-1. Modeled after the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process,

How a homegrown experiment became one of the fastest-growing companies in fitness tech

The company that would become Tonal had to fight through multiple VC rounds of skeptical investors ready to say that two-letter word that stops all progress.

Millions of dollars and 3.5 years, and it all came down to this

Company building, brand building, launch strategy and marketing tactics are key to the success of most startups — and that’s what this second part of the Tonal EC-1 is all about.

Building online communities for fun, profit and product

Once a fitness tech company like Tonal launches its product, it immediately faces another challenge: how to keep those users engaged.

Can Tonal become the luxury fitness market champion?

Why should any customer spend upward of $3,000 on a Tonal device? The answer will determine Tonal’s eventual success, and that’s the theme we will explore in this fourth and final part of the EC-1

Tonal triples its physical stores with Nordstrom partnership

Tonal, maker of the smart home fitness trainer, announced it is more than tripling the number of physical locations it sells devices in through a new partnership with Nordstrom. Starting this month, T

Kindred Ventures just closed its second fund with $100 million in capital commitments

Two years after launching its $56 million debut fund, Kindred Ventures, a San Francisco-based pre-seed and seed-stage venture fund founded by Steve Jang and Kanyi Maqubela, has closed its second fund

The Peloton effect

During the most recent quarter, only a few earnings reports stood out from the rest. Zoom’s set of results were one of them, with the video-communications company showing enormous acceleration a

From Unity to Disrupt, tech has an especially optimistic week

Snowflake, Jfrog, Sumo Logic and Unity each raised price ranges days before IPO, to meet what had seemed like growing enthusiasm from public markets. Each one still popped.

Connected fitness startup Tonal raises another $110 million

Connected home fitness startup Tonal announced today that it has raised an additional $110 million. The latest round of funding includes existing investor L Catterton and new names, including Delta-v
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