The Pokemon Company

  • Preschoolers get their own Pokémon game with launch of Pokémon Playhouse

    Preschoolers get their own Pokémon game with launch of Pokémon Playhouse

    A new app called Pokémon Playhouse from the Pokémon Company, released this week, is bringing Pikachu and friends to preschoolers. Unlike the augmented reality game Pokémon Go, a collaboration between Niantic and Nintendo by way of the Pokémon Company, this latest game is not focused on capturing Pokémon, battling and raids. Instead, it’s filled with activities appropriate for… Read More

  • Snapchat now lets you Pikachu yourself

    Snapchat now lets you Pikachu yourself

    Snapchat is teaming up with The Pokémon Company to introduce a new Pikachu filter to the app. The official Pikachu filter applies the electric mouse’s trademark rosy cheeks, pointy ears, black nose and big eyes to faces in the app, and when users open their mouth the iconic Pikachu cry rings out as an animated version of the characters leaps into frame. The Pikachu filter is a… Read More

  • Pokémon Ultra Sun and Ultra Moon coming to 3DS on November 17

    Pokémon Ultra Sun and Ultra Moon coming to 3DS on November 17

    Pokémon fans will have a lot to enjoy this coming fall; not only is Pokkén Tournament DX arriving as the first Pokémon Switch title, but Ultra Sun and Ultra Moon, follow-ups to Sun and Moon, are arriving on the 3DS family of systems on November 17. We don’t know much about the new games yet, but if they follow the pattern of past releases, they’ll add new story elements… Read More

  • Tips for mastering Magikarp Jump, the next Pokémon masterpiece

    Tips for mastering Magikarp Jump, the next Pokémon masterpiece

    The Pokémon company has come out with another true masterpiece. It’s called Magikarp Jump, which came out for iOS and Android earlier today. It’s about training Magikarp, the most beloved Pokémon in the universe, to jump as hard as it can and squash the hopes and dreams of its opponents. Here are some tips to get started. Read More

  • Pokémon launches Magikarp Jump, a new iOS and Android game

    Pokémon launches Magikarp Jump, a new iOS and Android game

    There’s a new official mobile Pokémon game for iOS and Android devices, and it’s all about everyone’s favorite floppy fish: Magikarp. If you’re a longtime Pokémon fan, then you probably recall grinding with a Magikarp in your party to get it to level 20, whereupon (spoiler alert) it would blossom into a the powerful and awesome Gyarados. While it was great to get… Read More

  • Pokémon will come to Nintendo’s category-busting NX console

    Pokémon will come to Nintendo’s category-busting NX console

    Surprising no one, The Pokémon Company’s CEO Tsunekazu Ishihara told the WSJ in an interview that Pokémon games will appear on Pokémon’s upcoming console, which is codenamed the “NX” and which Nintendo says is launching around March 2017. It’s not clear whether Pokémon games will be available for NX in time with launch, but assurance that the maker of the… Read More

  • A brief history of Niantic Labs, the makers of Pokémon Go

    Niantic Labs, a small gaming company previously owned by Google, has gone from a somewhat obscure gaming shop to one of the most prominent developers overnight. The company launched Pokémon Go in July 2016, the first very long-awaited smartphone version of a Pokémon game. After holding out for nearly a decade, Nintendo and The Pokémon Company have finally unleashed one of its most… Read More

  • New Pokémon in Sun and Moon include sad fish, surfing Raichu

    New Pokémon in Sun and Moon include sad fish, surfing Raichu

    Please, please let me visit the room where new Pokémon are created. I want to know exactly what was going on when the team came up with Wishiwashi, a small, sad fish that becomes a group of slightly less sad fish when it reaches a certain level. Wishiwashi is one of three entirely new Pokémon revealed today for the upcoming Pokémon Sun and Moon games for Nintendo 3DS. The other all-new… Read More

  • Investors realize Nintendo didn’t develop Pokémon Go and shares plummet

    Investors realize Nintendo didn’t develop Pokémon Go and shares plummet

    Nintendo’s shares plunged after the company said late Friday that the worldwide success of Pokémon Go will not significantly impact its financial results. Nothing Nintendo disclosed about the ownership of the game was new information, but markets were shocked anyway. The stock sank 18 percent to 23,220 yen at the close in Tokyo, the maximum one-day move allowed by the exchange… Read More

  • What the Pokémon Go hype train means for Nintendo’s value

    What the Pokémon Go hype train means for Nintendo’s value

    There’s been much talk about Nintendo suddenly creating an enormous amount of value for itself with the release of Pokémon Go, perhaps one of the most successful game launches of all time. Following Pokémon Go, Nintendo’s market valuation soared to more than $40 billion, passing Sony and quickly becoming one of the most valuable gaming companies in the world. This is a… Read More

  • 13 Ways To Be Better At Pokémon Go

    Pokemon Go is exploding. It’s a pop culture phenomenon unlike anything we’ve seen before. Think I’m crazy? If you live in anything resembling a major city, go stop by a mildly popular landmark — if you don’t see a dozen people staring at their phone and flinging Poké balls, you have your eyes shut. Already into Pokémon Go? Want to get better, faster? I’ve… Read More