Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo

Lessons In Growing Revenue From Twitter’s Latest Acquisition, TellApart 

On the heels of its acquisition by Twitter, TellApart chief executive Josh McFarland tells Greylock Partners how he grew the company from $7M to $100M in revenue.

Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick

To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today's earnings. It's acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad part

TellApart Buys Freshplum To Chase You With Personalized Shopping Discounts

Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed start

Email Is The Godfather Of Native Ads, So TellApart Makes AdStack Its First Acquisition

It's dark days for email marketing. Gmail's new tabbed filters are hiding messages from brands. Email promotions have to be highly personalized in order for opens to equal clicks and conversions. Tell

Former Googlers Raise $13 Million From Bain And Greylock For Personalized Ad Solution

<img src="" /><a href="">TellApart</a>, a startup that enables eCommerce companies to use customer dat

Former Googlers Launch TellApart, Raise $4.75 Million From Greylock

<img src='//' class="shot" alt="" />Silicon Valley based <a href="">TellApart</a>, founded by ex Goog