Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter wo
On the heels of its acquisition by Twitter, TellApart chief executive Josh McFarland tells Greylock Partners how he grew the company from $7M to $100M in revenue.
To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today's earnings. It's acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad part
Promo codes are dangerous. Rather than seducing customers, people already planning to buy will find and use them to knock a few dollars off a retailer’s profits. But Google Ventures-backed start
It's dark days for email marketing. Gmail's new tabbed filters are hiding messages from brands. Email promotions have to be highly personalized in order for opens to equal clicks and conversions. Tell
<img src="https://beta.techcrunch.com/wp-content/uploads/2011/06/83688v1-max-250x250.png" /><a href="http://www.tellapart.com/">TellApart</a>, a startup that enables eCommerce companies to use custome
<img src='//www.crunchbase.com/assets/images/resized/0008/3688/83688v1-max-250x250.png' class="shot" alt="" />Silicon Valley based <a href="http://www.tellapart.com/">TellApart</a>, founded by ex Goog