TC Experts

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

TechCrunch Experts: 3 articles on growth marketing and software development

We spoke with experts about viral growth and conversion optimization rates and chatted with one development shop about how it works with clients to ensure their ideas are brought to life.

For founders who want to launch apps, ‘being non-technical is not a limitation’

To get a look at how development agency Intent tailors its approach to client needs, we spoke with Wojciech Borkowski, head of business development, and CTO Peter Tuszynski.

Experts Weekly: Recruiting recruiters, crypto marketing, earned media 101

Do you have recent experience recruiting talent for pre-revenue startups? If this describes you — or someone you know — please read our important announcement.

TechCrunch Experts is recruiting recruiters

We're looking for experts to take part in a survey we’re conducting about tactics and strategies for startup recruiting in Q1 2022.

How should non technical founders collaborate with software developers?

We caught up with Georgina Lupu Florian, CEO of Wolfpack Digital, to talk about her company, how they operate, and the nuances of running a consultancy.

This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey

I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on some of the trends we've seen in 2021.

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

Apple’s App Store Connect will be open on Christmas: Can developers take advantage?

"It's not just pushing a button while enjoying a hot chocolate, so for anyone who wants to launch an app in the middle of the holiday season, be prepared to mobilize the entire team."

From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach

"In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion of ‘fake’ versus ‘real’ agile is tricky without a

This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

The TechCrunch Experts program had an active week!

DevOps transformation: Taking edge computing and continuous updates to space

With the “final frontier” now open to private companies, how do we transform the way we continually update the software that runs in space?

Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

Demand Curve: How Customer.io’s homepage converts readers into customers

This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup's homepage.

It’s OK to borrow ideas when building your startup’s website

It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for Demand Curve, shared a teardown of Zapier’s homepage tha

5 ways to improve mental health for software developers

As remote teams, we need to communicate more, and when it comes to mental health, it’s better to say something and find out someone is fine than have them reach a breaking point alone.

Demand Curve: How Zapier acquires customers via its homepage

Apply these copywriting tactics and strategies to your startup's homepage to increase conversions.

Collect and leverage zero-party data to personalize marketing and drive growth

Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.

Appetiser’s co-founders discuss building client relationships and getting to MVP

We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile and web apps.

Software product company Arbisoft on the growing startup market in Pakistan

Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we'd love to know which software consultants you'd recommend to other startups
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