• Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers. Avner says there are two big pieces to the launch. First, there’s the service that was Taykey… Read More

  • With A $9 Million B Round, Taykey Targets Social Interests With Ads In Realtime

    Social advertising is the next hot thing, and startups are starting to come out of the woodworks with different approaches. One to watch is Taykey, a startup we first wrote about a year ago, but which is launching today with a fresh $9 million B round from Crescent Point, Sequoia, and Softbank Capital. It previously raised $2 million in June, 2010 from Sequoia Israel. Taykey tries to… Read More

  • Forget Realtime, Sequoia-Funded Taykey Shoots For Pre-Time

    What makes Sequoia invest an undisclosed multi-million dollar round in a 22 year-old’s startup? The future. No, not in the sense that young entrepreneurs hold the future of our industry. Literally the future. Or to be more exact, selling advertisers future trends. Of course to pull that off one needs some precognition. One route was to comb the earth for mutated humans and exploit… Read More