targeted advertising

Blockchain browser Brave starts opt-in testing of on-device ad targeting

Brave, an ad-blocking web browser with a blockchain-based twist, has started trials of ads that reward viewers for watching them — the next step in its ambitious push towards a consent-based, p

Google is banning Irish abortion referendum ads ahead of vote

Google is suspending adverts related to a referendum in Ireland on whether or not to overturn a constitutional clause banning abortion. The vote is due to take place in a little over two weeks time. &

Facebook’s tracking of non-users ruled illegal again

Another blow for Facebook in Europe: Judges in Belgium have once again ruled the company broke privacy laws by deploying technology such as cookies and social plug-ins to track internet users across

Cordial raises $6 million for its customized, automated email marketing service

Developing a software that tracks user behavior across apps and websites, and generates targeted marketing emails for those users has garnered the San Diego-based technology company Cordial $6 milli

Media.net acquired for $900M in mega ad-tech deal

The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will be paying cash for the startup with key o

Past Behavior Does Not Determine Future Purchases

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you vi

Internet Privacy Is The Wrong Conversation

On April 2, the Wall Street Journal reported that Facebook is in hot water with government regulators in six European countries over its practice of tracking users’ movements across the web to sell

Sightly Snags $1.7M To Expand Its Localized Online Video Ad Business

Sightly, a company that helps businesses create localized online video ad campaigns, has raised $1.7 million in seed funding. The investment was led by Mack Capital with participation from Tomorrow Ve