Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last mon
Facebook parent Meta announced today it’s further centralizing various user settings across its suite of apps — Facebook, Instagram, and Messenger. As a result, several existing settings w
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer's interest.
A new report examing the impact of Apple’s privacy feature, App Tracking Transparency, indicates Apple’s ads business appears to have financially benefitted as a result of the feature̵
Reddit’s acquisition spree is continuing this morning with news that the company is bringing the audience contextualization company Spiketrap’s technology in-house. Deal terms were not dis
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well with
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users&#
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next tw
In the small hours local time, European Union lawmakers secured a provisional deal on a landmark update to rules for digital services operating in the region — grabbing political agreement after
The U.K.’s competition authority has accepted commitments from Google over how it develops the post-cookie future of interest-based ad targeting online under its self-styled “Privacy Sandb
What does Meta/Facebook’s favorite new phrase to bandy around in awkward earnings calls — as it warns of “regulatory headwinds” cutting into its future growth — actually
Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good information, but it leaves so much more to be desired.
The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech indust
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a complaint to
The European Union’s chief privacy and data protection regulator has urged EU policymakers to strengthen proposed ‘transparency’ rules for political ads — calling instead for m
The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital Services Act (DSA). The move looks set to crank up pres
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make
Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising