Unity rejects AppLovin’s $20 billion merger offer

Unity announced this morning that it is committed to its merger with ironSource and will reject AppLovin’s $20 billion proposal. Last month, the news broke that Unity — a widely used game

FTC settles with mobile ad company Tapjoy over deceptive practices

Mobile advertising company Tapjoy has settled with the U.S. Federal Trade Commission over allegations that it was misleading consumers about the in-app rewards they could earn in mobile games. Accordi

Leanplum raises another $27M, shakes up its executive ranks

Customer engagement platform Leanplum today announced that it has raised a $27 million extension to its 2017 $47 million Series D round. This additional funding was led by previous investors Norwest V

Tapjoy Says Its New nGen Platform Can Deliver The Right Mobile Ads At The Right Moment

Mobile advertising company <a target="_blank" href="http://www.tapjoy.com">Tapjoy</a> is launching a new platform today that it calls nGen, and CEO Steve Wadsworth told me it reflects a broader transf

What Games Are: Have We Hit “Peak Mobile”?

Mobile gaming may still be a very hot ticket, but with the recent news from companies like Zynga and Tapjoy of closures an difficulty, it does seem to have become a more difficult landscape. With the

Virtual Currency Monetization Company Sponsorpay Gets 32M Uniques In June, 300% Mobile Growth This Year

Sponsorpay, a leading cross-platform mobile app monetization and user acquisition company, told us today that they have seen 300% growth in mobile business since January of 2012. Janis Zech, co-fo

Tapjoy Launches $5M Fund To Invest In Mobile Game Development In Asia

Mobile ad and monetization platform <a href="http://www.tapjoy.com">Tapjoy</a> is announcing a new $5 million fund - the "<a href="http://info.tapjoy.com/app-developers/tapjoy-asia-fund/">Tapjoy Asia

Game Over for Incentivized App Downloads

<img src="http://tctechcrunch.files.wordpress.com/2011/04/apple-ban.jpg"> The business model of incentivized app downloads was recently dealt a death sentence by Apple.  <a href="https://techcrunch

Apple Clamps Down On Incentivized App Downloads

<img class="shot2" src="http://tctechcrunch.files.wordpress.com/2011/04/tapulousshot.png" alt="" />Bad news for Tapjoy, Flurry, and numerous other mobile advertising platforms that cater to iOS develo

App Distributor Tapjoy Launches Publishing Platform For Game Developers

<img src="http://tctechcrunch.files.wordpress.com/2011/03/tapjoy.jpeg" class="shot2">App monetization and distribution platform <a href="http://www.tapjoy.com">Tapjoy</a> is rolling out a publishing p

Tapjoy (AKA Offerpal) Raises $21M For App Distribution And Monetization Platform

<img src="http://tctechcrunch.files.wordpress.com/2011/01/tapjoy.jpg" class="shot2"><a href="http://www.tapjoy.com">Tapjoy</a> (formerly known as <a href="http://www.crunchbase.com/company/offerpal-me

Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization

<img src='http://www.crunchbase.com/assets/images/resized/0005/8777/58777v2-max-250x250.png' class="shot" alt="" />In late 2009 we wrote about <a href="http://www.tapjoy.com">Tapjoy's</a> evolution fr