• Swatch’s Sistem51 Rethinks The Mechanical Watch

    Swatch’s Sistem51 Rethinks The Mechanical Watch

    I have a soft spot for mechanical watches which is why the so called Sistem51 (Swatch calls it the shouty SISTEM51) is so near and dear to my heart. It is, in short, one of the most interesting developments in mass-market micro mechanics since the invention of the quartz Timex, a mix of cool high-tech and ridiculous, Tamogotchi-like old tech that it’s interesting that it hasn’t… Read More

  • Swatch Automates Movement Assembly, Pushing Watchmaking Into The Third Quarter Of The 20th Century

    Swatch Automates Movement Assembly, Pushing Watchmaking Into The Third Quarter Of The 20th Century

    While I kid a bit in the headline, this is actually pretty cool: Swatch, the largest manufacturer of mechanical watch movements in the world, has created a movement that is assembled entirely using automated systems. Why is this important? The watch industry was originally gutted by the rise of cheap quartz watches, making this piece quite ironic, and this means that more people will be able… Read More

  • Inside Nivarox, The Most Important Company You’ve Never Heard Of

    Inside Nivarox, The Most Important Company You’ve Never Heard Of

    In the strange, small world of watchmaking, there’s lots of money to be made on items that we would call, at best, totemic. To make those items, you still need small mechanical parts. That’s where Nivarox comes in. Nivarox makes balance springs. The name stands for “ni variable, ni oxydable,” which translates to “neither variable nor oxidable.” These… Read More

  • Swatch Announces Touchscreen Watches

    Swatch Announces Touchscreen Watches

    Ugly though they may be, these Swatch watches have a trick up their sleeves. Using the same technology found in the Tissot T-Touch line, these Swatch Touch watches are touch-sensitive and allow you to swipe through different functions and control most of the watch features with a simple finger tap. The Touch 2011 models support two timezones, a date display, chronograph, alarm, and timer. Read More

  • The Top 10 Swatch Watches

    In honor of the passing of Nicolas Hayek, CEO of the Swatch Group, we decided to wax a little nostalgic about his most breathtaking – and lucrative – product: the Swatch watch. Swatch was the brainchild of Elmar Mock and Jacques Müller in an attempt to make the thinnest wristwatch in the world. Instead, they created a simple plastic quartz watch with a movement that contained… Read More

  • Weekend Giveaway: Sporty Friends Commemorative Olympic Swatch Watch

    Yeah, guys! Do you like Yetis? Penguin things? Vancouver? Well today is your lucky day because we’re giving away one sexy Swatch watch commemorating the upcoming 2010 Vancouver Olympics. Read More

  • Swatch to release $8,000 Turn to Him and Turn to Her tourbillons

    A little bird sent us these images Swatch’s upcoming Tourbillon collection, the Turn to Her and Turn to Him. I don’t have much information but I do know that Swatch used to make automatic mechanical movements but stopped some time in this decade. This new movement appears to use a rotating cage to move the balance wheel in a full rotation around the central stalk, a design… Read More