In 2015 Switzerland was fucked. This blunt belief, grunted out by Apple’s Jony Ive and repeated by the media as a death knell for the watch industry, seemed to define a sad truth: that the Swiss
In the pantheon of watches there are a few that stand out. Looking for your first automatic watch? Pick up a Seiko Orange Monster. Looking for a piece with a little history? The Omega Speedmaster is y
Swatch still wants in on the smartwatch game. According to Chief Executive Nick Hayek the watch will be internet-enabled and feature remote-payment functions, although the specifics are still in quest
A source said that Swatch Group head Nicolas Hayek Jr., son of the late SG CEO Nicolas Hayek, is adamant that the company would not be pursuing smartwatches inside Swatch itself or within any of the m
The Swatch Group has long been the primary movement supplier to the majority of Swiss (and non-Swiss) watch manufacturers. These movements - essentially the guts of the watch - have powered 60% of the
For those of you living in the Windy Apple we present the Swatch Group Sample Sale. This year it’s at the Metropolitan Pavillion on 18th street and it runs from 10am-8pm on November 13 and 8am t