Studies

  • Study: Free Stuff Won’t Convince Bloggers To Write About Your Startup

    Study: Free Stuff Won’t Convince Bloggers To Write About Your Startup

    Once upon a time a startup sent me a full gasoline can full of coffee beans. These beans, once infused by the malodorous fumes of the plastic container, were useless. The can, which was fairly small, was never used and eventually recycled. In the end, a PR company probably charged a startup $10,000 to send me and about 200 other bloggers trash. The pitch was memorable in itself but I cannot… Read More

  • Your Computer Knows Your Pain (Better Than Humans Do)

    Your Computer Knows Your Pain (Better Than Humans Do)

    In a fascinating project, researchers at University of California San Diego and the University of Toronto have found that computers are far better than humans at recognizing the difference between real and fake pain in the faces of test subjects. In fact, while humans could tell the difference 55 percent of the time, robots could tell it 85 percent of the time. Read More

  • Study: Men And Women Twice As Likely To Hire A Man For A Math-Based Job

    Study: Men And Women Twice As Likely To Hire A Man For A Math-Based Job

    A new study reveals why women have a hard time cracking the glass ceiling in the technology industry: both men and women are twice as likely to hire a man for a math-based job. Read More

  • Science Finds Novice Drivers And Handhelds Don’t Mix On The Road

    Science Finds Novice Drivers And Handhelds Don’t Mix On The Road

    We basically all knew this, but science just confirmed that novice drivers are easily distracted by cellphones on the road which leads, almost inevitably, to accidents. The study, conducted by the Virginia Tech Transportation Institute and the National Institutes of Child Health and Human Development, watched drivers as they texted, tweeted, and got into accidents. They found that as young… Read More

  • Study Finds 3D Printing Could Save The Average Home Up To $2,000 A Year

    Study Finds 3D Printing Could Save The Average Home Up To $2,000 A Year

    While I don’t have to remind you about the value of studies – many company-funded studies are best dropped directly in the trash after publication – this one about 3D printing does have some merit. Produced by the authors at Michigan Institute of Technology, it posits that at a home 3D printer can provide a return on investment of 200 to 40 percent and can save the average… Read More

  • Study Shows How To Build Gamer Loyalty Through Guilds And Customization

    Study Shows How To Build Gamer Loyalty Through Guilds And Customization

    In a study that could have ramifications on how we think of both online worlds including MMORPGs and online titles like FarmVille, researchers at UB School of Management have found that users return to subscription-based games when there is an appearance of a constantly changing environment full of like-minded team members and a sense that the characters are virtual representations of the user. Read More

  • Study: Online Denizens Aren’t Swayed By Marketing

    Study: Online Denizens Aren’t Swayed By Marketing

    A study in the Journal of Consumer Research found that even with all of our Facebooks, Twitters, and Wi-Fi dongles, 25% of us “have no one to discuss important matters with.” What’s more, those lonely people prefer minority-endorsed products over majority-endorsed (Mr. Pibb v. Pepsi, Android v. iOS). The researchers Jing Wang, Rui Zhu, and Baba Shiv began their study… Read More

  • Study: Emerging Economies Turn To Piracy Because Prices Are Entirely Too High

    “[P]iracy is better conceived as a failure of affordable access to media in legal markets.” So says the just-released Media Piracy in Emerging Economies study, which looked at the hows and whys of piracy in countries like Brazil, India, Mexico, and Russia. Shocking, right? Read More

  • Deloitte: 2011 Will Be The Year Of The Tablet (Say Goodbye To Your Laptop)

    Deloitte, the multi-faceted professional services company that’s perhaps best known for its annual Football Money League study, says that 2011 will be the year that computers stop being computers. The agency says that more than 50 percent of all “computing devices” sold this year will be non-PCs. You know, things like tablets, smartphones, and the like. So not only are the… Read More

  • Study: Kids Today Living A ‘Screen-Based’ Existence At The Expense Of Real Life

    Are you suggesting we raise a generation of super-kids? Even if you are, know this: we may be raising a generation of super-kids, but we’re also raising a generation of kids who don’t know how to tie their shoes. New research, from the University of Southern California, shows that today’s kids are able to do any number of “technological” things, like playing… Read More

  • Shock Study: Sitting In Front Of A Screen All Day Is Hazardous To Your Health

    How about that, all of this technology is killing us. That’s what researchers at University College London have said, in so many words, in a recent study that tracked screen users’ health (“screen users” being a catch-all term for people who do anything screen-based, that is, use a computer, watch TV, fiddle with their iPhone, etc.). It turns out that people who sit… Read More

  • Study: TiVo, other DVRs don't negatively affect TV advertising

    Reasonably interesting study coming out of Duke University that says that digital video recorders (TiVo and the like) do not negatively affect television advertising at all. That flies in the face of conventional wisdom, wisdom that says TiVo and its ilk have destroyed the TV business forever. Well, that’s just not the case. Read More

  • Shock study: Wii Fit alone won't get you into shape (nor is it supposed to, by the way)

    Shocking study coming out of the University of Minnesota that says Wii Fit won’t get you into shape, despite what you may think. Well, to be specific, the study says the game won’t produce “significant changes in daily physical activity, muscular fitness, flexibility, balance or body composition.” Read More

  • Study: Americans consume 34 gigabytes of information per day

    There’s a pretty interesting report that was just published today entitled “How much information?” It was put together by the Global Information Industry of the University of California at San Diego. It looks at the year 2008 and tries to quantify how much information the average American consumes across all forms of media: TV, newspaper, Web sites, radio, you name it. When… Read More

  • Redbox is making life very difficult for the movie industry

    Proving once again you can find a study to prove almost anything, a report came out today showing that Redbox will bring down the movie industry by continuing with their $1 a night business model. Sounds like some sour grapes to me. Read More

  • Yes, Virginia, the Internet is for porn

    I’m sure you’ve heard that song from that play called “The Internet is for Porn.” Turns out, it is! Researchers from the University of Montreal were trying to determine to habits of men in their 20s vis-à-vis pornography, but they ran into a problem: they couldn’t find enough men who said they didn’t watch porn! Men are dogs, et cetera et cetera. Read More

  • Study: Use of the Internet can help the elderly's brain functionality

    Good news, everyone. All this Internet use may be slowing the onset of dementia. So says, sorta, a recent UCLA study that I’m sure every media outlet, including this one, has oversimplified. The study looked at a group of 55-78 year-old, half of whom never use the Internet, then told ’em to go home and do a few Web searches. The findings, again, wildly oversimplified, suggest that… Read More

  • Study: Multitaskers actually worse at processing information than non-multitaskers

    So, hotshot, you think just because you follow 300+ people on Twitter, thanks to Tweetdeck, that you’re some sort of super-duper Information Age sage? Slow down, because a recent study, coming out of Stanford, says that multitaskers are no better at processing or retaining information than single-minded non-multitaskers. If you’re trying to process and retain information, then, best… Read More

  • Study: DRM turns normal people into pirates out of necessity

    We’re all pirates because of DRM. That’s the conclusion of a new UK study—and it’s a long one, coming in at 200+ pages—. The idea here is that the DRM schemes imposed by rights owners do just as good a job at restricting people who have legitimate claims to the material as it does restricting those without any claim at all. Read More

  • Paper: Sexting really isn't a big deal, won't ruin teens' lives

    We’ve all heard of “sexting,” when teens send nude photos of themselves to each other via text message (well, MMS). Schools don’t like it, parents don’t like it, but, apparently, it’s all the rage among young people these days. Well, it turns out that sexting really isn’t that big of a deal; it’s merely a continuation of the age-old tradition… Read More