stardoll

  • Girls Virtual World Stardoll Transfers UK/U.S. Ad Sales Out Of House, Focuses On Managing Shift To Mobile

    Girls Virtual World Stardoll Transfers UK/U.S. Ad Sales Out Of House, Focuses On Managing Shift To Mobile

    Late last year rumours were swirling around that Stockholm-headquartered Stardoll, the fashion-oriented virtual world for “tween” and teenage girls backed by Index Ventures and Sequoia Capital, had shuttered its London and L.A. ad sales offices. Here’s what is really going on. Read More

  • Patchy Response From Sites Aimed At Kids In The Wake of Habbo Controversy

    Patchy Response From Sites Aimed At Kids In The Wake of Habbo Controversy

    In the wake of the disturbing news that teen site Habbo Hotel had hosted illicit and inappropriate content, the response from other sites aimed at teens and younger children has been patchy at best. Yesterday UK broadcaster Channel 4 published allegations that the site was playing host to pornographic sexual chat, despite being aimed at children as young as 13 years old. We asked similar… Read More

  • Stardoll inks licensing deal with toy giant Mattel – a sign of things to come?

    Stardoll, the online fashion game aimed at teen and “tween” girls, is to enter a multi-year licensing agreement with toy giant Mattel to create toys based on the characters in the game. The first products will ship this autumn according to Mattias Miksche, CEO of Stardoll at the International Toy Fair. Mattel already knows Stardoll well from having advertised its own brands on… Read More

  • Stardoll Inks Licensing Deal With Toy Giant Mattel – A Sign Of Things To Come?

    Stardoll, the online fashion game aimed at teen and “tween” girls, is to enter a multi-year licensing agreement with toy giant Mattel to create toys based on the characters in the game. The first products will ship this autumn according to Mattias Miksche CEO of Stardoll, at the International Toy Fair. Mattel already knows Stardoll well from having advertised its own brands on… Read More

  • Germany's OTTO joins other retailers with a store inside Stardoll's teen world

    Teen fashion social world Stardoll has partnered up with OTTO, a Germany language retailer, to launch a store on the site featuring a new teen range and shopping experience. Aiming at markets in Germany, Austria and Switzerland, the store follows a test where users made a million visits to a pop up store. OTTO owns two of the UK’s leading mail order companies, Freemans and Grattan, but… Read More

  • Stardoll goes for an older crowd that might actually have credit cards

    Stardoll, the social gaming site for mostly female teenagers interested in fame, fashion and friends which has had over $10m invested in it, appears to be going for a break out moment. It’s going for a site redesign with a more upbeat modern appearance and more features to increase engagement and shopping for virtual goods. But will it be enough? Admittedly the site has been growing. Read More

  • Stardoll.com: From Little Things Big Things Grow

    Inspired by a childhood passion for paper dolls, Scandinavian born Liisa started drawing dolls and accompanying wardrobes, uploading them to Geocities. The personal page grew, evolving to Paperdoll Heaven in 2004. Now calling itself Stardoll.com, the site took $4 million in Series A funding from Index Ventures in February 2006, and $6 million in a B Series round lead by none other than Sequoia… Read More