• OMG, I Need Those Shoes! Sugar Acquires StarBrand

    Sugar Inc., the company behind PopSugar and a number of other blogs geared towards women, has acquired StarBrand Media. StarBrand provides an online marketplace for a number of major television shows, allowing viewers to purchase the clothes and props they see on TV. Los Angeles based StarBrand will help expand Sugar’s ShopStyle, an ecommerce site that they acquired last September. … Read More