Square Roots

The voracious fight for your salad bowl

The size, the scope, the potential impact — the mind reels. Vertical farming may be a nascent space, but it is growing rapidly, and the greenfield is being taken quickly.

Square Roots will expand across North America through new partnership

Farming incubator Square Roots is announcing a new partnership today with food distribution giant Gordon Food Service. Square Roots has built urban farming facilities in refurbished, climate-controlle

Square Roots is bringing more transparency to its produce

If you’re concerned about what you eat, there’s a good chance you’ve looked at the food in the supermarket, or in your fridge, and wondered where it actually comes from. Now urban fa

Urban farming incubator Square Roots raises $5.4M

Square Roots isn’t your normal startup incubator. Sure, the people who participate are entrepreneurs — but instead of sitting at desks building new gadgets or smartphone apps, they’re gr

Does Gillette know your name?

How do you get excited about a new snack food or laundry detergent when virtual reality, artificial intelligence and autonomous cars dominate the news? It’s easy: Because consumer goods impact every