spot runner

  • Ex-Spot Runner Creative Chief Takes Former Employer Head On With AgencyDivision

    We’ve written many times about Spot Runner, the Los Angeles startup that is trying to apply web advertising techniques to TV, after the company was embroiled in controversy over the past year amidst massive layoffs and an alleged “pump and dump” scheme. WPP sued the Spot Runner for securities fraud and the lawsuit was later dismissed. It looks like some good may have come out… Read More

  • The Spot Runner Saga Continues: Founders Accused Of A "Pump And Dump" Scheme (Updated)

    TV advertising startup Spot Runner really is running on fumes. According to a lawsuit filed by one its irate investors, advertising giant WPP, Spot Runner has “expended all but approximately $20 million of its investor capital, while losing money at the rate of $35-$45 million a year.” The company has raised $100 million since 2006, and at one point employed more than 500… Read More

  • Spot Runner Is Running On Fumes: Another 60 To Lose Their Jobs

    Yesterday was a particularly bad Friday the 13th at Spot Runner, the Los Angeles startup that is trying to Web advertising techniques to TV. The company told employees it would need to go through its third major round of layoffs in less than a year. At least 60 people were told the would be let go, the company confirms. We’ve added the 60 to our Layoff Tracker. This is on top of the… Read More

  • Update: 115 People Lose Their Jobs At Spot Runner, Weblistic Acquisition Is Washed Out

    The layoffs at Spot Runner are a lot worse than we expected. Instead of 50 to 75 people, Spot Runner is cutting much deeper—eliminating 115 jobs. Co-founder and CEO Nick Grouf characterizes this as “under 30 percent” of the company’s total headcount (which he declines to specify, but must be at least 384 people). We’ve added them to our Layoff Tracker. The… Read More

  • A Spot Of Trouble At Spot Runner

    There is no escape from the advertising recession. Not even for hotshot TV advertising startup Spot Runner. Despite having raised more than $111 million, half of that as recently as last May, the LA-based company may be in for a major round of layoffs next week following the election (and the associated last-minute media blitz). As many as 25 percent of its more than 300 employees may… Read More

  • Spot Runner Raises $51 Million To Expand To New Markets

    The first rule of Startup Club is take the money when you can. Spot Runner CEO Nick Grouf understands that, which is why he just raised $51 million in a C round from a group of strategic investors that include the Daily Mail and General Trust (DMGT), Grupo Televisa, Legg Mason Capital Management, and Groupe Arnault/LVMH. And that’s on top of the $60 million in venture capital he raised… Read More

  • Google's AdWords for TV Comes Out Of Beta, But Is Still Hamstrung

    Since last June, Google has been piloting a test with advertisers in private beta to put regular 30-second video commercials on TV in an automated fashion through AdWords. Today, Google is opening that program up to all advertisers and even offering a $2,000 promotional credit towards creating a professional TV commercial. I love how Google fails to mention anywhere in the announcement that… Read More

  • Blodget Says Facebook Is Only Worth $9 Billion, Hypothetically Speaking

    Putting a value on private companies is hard enough for insiders and venture capitalists who have full access to the company’s financial statements. When outsiders try to do it, even well-informed ones, it is nothing more than a guessing game. But it is nonetheless perhaps one of Silicon Valley’s favorite parlor activities. Today, Henry Blodget & Co. at Silicon Alley Insider… Read More

  • How To Bring Internet Advertising to TV—The Long View

    Over the past couple days, conversations I’ve had with two different video-startup CEOs—Suranga Chandratillake of blinkx and Nick Grouf of Spot Runner—has got me thinking about what needs to be done to make TV advertising as relevant as video advertising. We have a long way to go, but it boils down to two things: 1) replacing 30-second commercials on TV with relevant ad… Read More