Sphero

Sphero raises $12M as it focuses on education

This year has been a rough one for Sphero. The Colorado-based toy robotics startup kicked off the year with dozens of layoffs, a result of tepid interest in its line of Disney-branded consumer product

Sphero’s CEO discusses the company’s shift from Star Wars to schools

If hardware is hard, robotics are next to impossible. Even so, Sphero managed an impressive feat over its first five years, growing from a small startup with a glowing, smartphone-controlled ball into

Sphero lays off dozens as it shifts focus to education

Sphero was ready to conquer the world last year. The company quintupled its product release schedule, flying high with the help of a Disney licensing deal that gave the world several Star Wars droids

Sphero spinoff Misty Robotics launches a robot for programmers

Recent Sphero spinoff Misty Robotics brought a decidedly non-consumer-focused device to the Consumer Electronics Show in Vegas this week. The Misty I Developer Edition is the first baby step for a sta

Black Friday’s best tech bets

Thanksgiving is all about family, friends and gratefulness. The following day, on the other hand, is dedicated to rampant consumerism and generally attempting to not get trampled by a stampede of fell

Here’s how to find a learn to code event for EU Code Week

The annual, European Commission supported EU Code Week kicks off tomorrow, running for two weeks through to October 22.

With the Sphero Mini, you get a robotic ball for just $49.99

It’s been a busy year for Sphero, with the release of products like R2-D2, Spider-Man and Lightning McQueen. But the robotic toy startup is still making non-licensed, non-tie in products too —

Sphero’s new Star Wars toys include R2-D2 and a new droid from ‘The Last Jedi’

Star Wars and Sphero were a match made in heaven. The company had spent a few years in relative startup obscurity when Disney came along with the design for a new droid. The resulting BB-8 remote cont

Disney puts a new spin on its accelerator

Over the past few years, Disney’s accelerator classes have been transitioning away from what was once a roughly standard early-stage growth framework. Rather than the “adopt-a-company” models pr

Sphero spinoff Misty Robotics gets $11.5 million to create a mainstream robot for the home

Hardware startup Misty Robotics has a daunting task ahead of it. The Boulder-based company is working on a robot aimed at mainstream consumers for employment in the home and office. But Misty certainl

Sphero’s new toy is a chatty Spider-Man

Sphero continues its partnership with Disney today, with the launch of a new toy based on the Marvel superhero Spider-Man. But where BB-8 and Lightning McQueen could move around the room, Spider-Man i

Robotic toymaker Sphero unveils Ultimate Lightning McQueen — a chatty, smartphone-controlled car

While Sphero has released a whole lineup of robotic, Internet-connected toys, it remains best-known for its BB-8 droid from Star Wars: The Force Awakens. Today it’s launching its next Disney ti

Sphero’s BB-8 wearable brings Force control to home automation with IFTTT support

Sphero’s BB-8 was the most memorable bit of merchandizing among last year’s epic Force Awakens merchandising bonanza. It was the perfect piece of synergy – leveraging the hardware startup’s c

Taking Sphero’s BB-8 Force Band for a spin

Sphero’s BB-8 was arguably the most compelling bit of merchandising, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit

Walt Disney Co. reveals 9 new startups in the Disney Accelerator spanning robotics, cinematic VR and AI

The Walt Disney Co. is kicking off the third session of its corporate accelerator this week, and revealed 9 new companies admitted to the program. A full list follows at the end of this post. The comp

Apple launches coding camps for kids in its retail stores

Apple this summer is expanding its lineup of Apple Camp sessions to include a new course that teaches children the basics of coding. Aimed at children ages 8 through 12, the new 3-day session will us

The Serious Business Of Play

“The next big thing will start out looking like a toy.” At least according to A16Z partner Chris Dixon. He used the phrase to explain why incumbents often confuse new, disruptive threats to their

Sphero’s New Wristband Will Let You Control BB-8 With Gestures — And Also The Force

“We’re giving every Star Wars fan the power of the Force,” said Sphero CEO Paul Berberian. He stopped by the TechCrunch stage at the Consumer Electronics Show today to show off the c

13 TechCrunch Stories You Don’t Want To Miss This Week

This week, rumors swirled about the new Apple TV, Google changed its logo, Chrome killed Flash ads, and BB-8 scared our office dog. These are the stories to catch you up on this week's tech news.

Bring Home Your Own Star Wars BB-8 Droid, Thanks To Sphero

Usually, when you fall in love with some cool gadget depicted on-screen in the latest science fiction blockbuster, the best you can hope for is that maybe, <em>maybe</em> some gifted entrepreneur will
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