sovrn

Sovrn acquires VigLink to expand its publisher monetization platform

Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring af

NewCo, John Battelle’s Event Startup, Raises $1.7M From Obvious, True Ventures And More

NewCo, the latest venture from Federated Media co-founder John Battelle and Brian Monahan that focuses on creating city-based “festivals” as a new approach to more standard startup and t

Federated Media Sells Content Marketing Arm To LIN Media, Rebrands Programmatic Ad Business As Sovrn

Advertising company Federated Media has sold off its content marketing business, as well as the Federated Media name, to publicly-traded <a target="_blank" href="http://www.linmedia.com">LIN Media</a>