social proof

Demand Curve: How to get social proof that grows your startup

When people are uncertain, they look to others for behavioral guidance. This is called social proof, and using it effectively can lead to up to 400% improvement in conversion.

Social Proof Is The New Marketing

As I’ve written about <a href="https://techcrunch.com/2011/03/20/why-women-rule-the-internet/">before</a>, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web