social media analytics

Cambridge Analytica’s Nix said it licensed ‘millions of data points’ from Acxiom, Experian, Infogroup to target US voters

The repeat grilling┬áby the U.K. parliament’s DCMS committee today of Alexander Nix, the former CEO of the now ex company Cambridge Analytica — aka the controversial political and commerci

Authory wants to help journalists raise their voices

Journalists wanting a neat way to back up and showcase their writing should take a look at Authory: a new service that promises to save your work from tumbling into a digital abyss -- i.e. being burie

Marketers say Facebook video metrics scandal is overblown

“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social mar

Klear, Formerly Called Twtrland, Gets $1.5M To Grow Its Social Media Analytics Platform

Twtrland, which wants to make comprehensive social media analytics easy to understand, has raised $1.5 million in new funding from Altair, GIG, and TMT. It is also rebranding as Klear, since the platf

Adobe, WPP, Among Companies In Talks To Acquire Indian Social Analytics Startup Simplify360

Indian digital media circles have been abuzz with rumors of potential targets being looked at in the social media analytics space by Twitter, Adobe and even WPP, the world’s biggest advertising

Marketwire Is Now Marketwired, Poaches Yahoo’s Big Data VP As New EVP Of Product

<a target="_blank" href="http://www.marketwire.com">Marketwire</a>, a company best known for its newswire and press release distribution, is today upping its game in another part of its business, the

UberVu’s Social Media Filtering Tool For Big Brands Is Now Available

<a target="_blank" href="http://www.ubervu.com/">UberVu</a> tries to go beyond social media monitoring by providing actual suggestions of things for social media managers to do. Today its Signals serv