social marketing

Alex Wilhelm is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces.

Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype...

Sprout Social is announcing a big Series C round of funding — the company says it has raised $42 million from Goldman Sachs’ Merchant Banking Division and New Enterprise Associates. Brands usi

<a target="_blank" href="https://tigerpistol.com">Tiger Pistol</a>, a startup offering social marketing tools for small businesses, is announcing that it has raised $3.1 million in Series A funding.

Salesforce.com is unveiling a new version of the Social Studio, its set of social media tools for marketers. When the company first <a href="https://techcrunch.com/2014/05/06/salesforce-social-stu

Social marketing company <a target="_blank" href="http://www.unifiedsocial.com">Unified</a> is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously

Salesforce.com says it's launching a new set of tools for marketers on social media designed to improve collaboration and integrate with third-party partners. The full name of the product is a bit

Social marketing company <a target="_blank" href="http://www.spredfast.com">Spredfast</a> is announcing that it has raised $32.5 million in Series D funding. The round was led by Lead Edge Capital

<a target="_blank" href="https://tigerpistol.com">Tiger Pisto</a>l, a startup promising to make social media marketing easy for small businesses, is taking its tools out of beta testing. It's also ann

The market for social marketing startups is getting some natural uplift as advertising money continues to shift online and marketers experiment with alternatives to traditional ad formats that don't m

One of Facebook’s bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing campaign

Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods. The company is quietly pushing a

As Facebook continues to mature as a platform, the companies working on it are scaling up to meet the challenge of catching attention on a social network now pushing 1 billion users. In the latest dev

On the heels of <a href="https://techcrunch.com/2012/08/06/google-wildfire-100-million/">Google buying Wildfire</a> and <a href="https://techcrunch.com/2012/06/04/salesforce-lines-up-against-oracle-o

After <a href="https://techcrunch.com/2012/07/31/google-acquires-wildfire/">buying social marketer Wildfire for $350 million</a>, Google wants to ensure it keeps earning money and the employees don't

<a target="_blank" href="http://www.groupon.com">Groupon</a> is gearing up to report quarterly earnings later this month, but in the meantime the daily deals giant has another issue on its hands: it's

Old world online marketers must build, buy, or die, and <a target="_blank" href="http://www.oracle.com/index.html">Oracle</a> has made its choice. Oracle just <a target="_blank" href="http://blog.invo

Yes, it's another startup that wants to help businesses manage their presence on Facebook. Social Candy CEO Darin Kotalik admits that the'res no shortage of competition, but he's hoping to differentia