social influence

TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024

Instagram may be worried about TikTok’s threat to its business, but in the near-term, it’s still far ahead when it comes to the influencer marketing dollars spent on its platform in the U.

Amazon’s social media ‘Influencers’ program opens up to YouTube stars

Amazon’s Influencer Program, a service that allows social media personalities to earn commissions on the Amazon products they promote, is now accepting sign-ups from YouTube influencers who want

Lithium To Acquire Social Influence Scoring Site Klout For $200M

Social customer service company Lithium Technologies will announce on Thursday morning that it has acquired Klout for almost $200 million in cash and private stock, says Fortune.

Klout Deepens Its Bing Integration By Placing ‘Snapshots’ Alongside Your Search Results

Well, here's another reason to care about your Klout score (and, y'know, actually create an account on Klout) — the company, which aims to measure social media influence, is announcing a prominent n

Gnip Expands Its Partnership With Klout, Becoming The Exclusive Provider Of Klout Topics

Social data provider <a target="_blank" href="">Gnip</a> has expanded its agreement with <a target="_blank" href="">Klout</a>, so Gnip customers who already incl

Kred Owner (And Twitter Firehose Contester) PeopleBrowsr Buys Swaylo, The Loose Thread Of Facebook’s Threadsy Buy

Some consolidation in the area of social influencer sites. PeopleBrowsr, owners of the social influencer analytics site <a target="_blank" href="">Kred</a>, is <a target="_blank" hr

PeerIndex Picks Up $3 Million To Win Friends And Influence People (And Beat Klout)

Whether you subscribe to the idea of social influence or not, services that mark -- or try to mark -- it are continuing to pick up momentum, and the latest example of that is PeerIndex, the UK-based s