social engineering

  • How data thieves hook victims — and how to beat them Crunch Network

    How data thieves hook victims — and how to beat them

    Say what you will about the thieves who ply their trade in the digital realm, you can’t deny they put in a hard day’s work. After all, according to Verizon’s just-released 2016 Data Breach Investigations Report, which analyzed an astounding 100,000 digital security incidents last year, these crooks continue to succeed at stealing corporate and personal data and records by… Read More

  • Want To Hook Your Users? Drive Them Crazy.

    Want To Hook Your Users? Drive Them Crazy.

    In advertising, marketers reinforce a behavior by linking to the promise of reward. “Use our product,” they claim, “and you’ll get laid”; it’s the gist of many product pitches from soap to hamburgers. But online, feedback loops aren’t cutting it. Users are increasingly inundated with distractions, and companies find they need to hook users quickly if… Read More