social advertising

5 methods for leveraging digital advertising during a downturn

For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.

Congress grills Facebook, Twitter, Google on shells hiding election meddlers

How can internet giants know that innocent-seeming U.S. companies aren't actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can't, an

Facebook introduces new ad metrics and promises that more are coming

Facebook says it's introducing a number of new measurements for businesses that buy ads and own Facebook Pages.

Hootsuite acquires AdEspresso as it moves into paid content, social ads

Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is anno

The future of digital lead generation

Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Befor

Nanigans brings its social ad tools to Twitter

Social marketing company Nanigans announced today that it's launching support for Twitter. Nanigans is best known as a Facebook ad automation tool, but CEO Ric Calvillo said last year that one reas

Unified Hires EMC Ventures Founder Shawn Douglass As Its First CTO

Social marketing company <a target="_blank" href="">Unified</a> is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously

Unified Adds Business Intelligence To Its Social Marketing Tools

Social advertising company <a target="_blank" href="">Unified</a> just launched the new version of its "social operating platform" today, and it sounds like the biggest cha

Facebook: Brands Will Have To Work Harder (Or Buy Ads) For Your Attention — But Fans Still Matter

It's going to get harder and harder for many businesses to reach fans on Facebook without paying for ads — that's the message of sales material that the company sent to partners, as <a target="_blan

Social Ad Companies Team Up As Brand Networks Acquires Optimal For $35M

Social media marketing company <a target="_blank" href="">Brand Networks</a> is announcing that it's acquiring <a target="_blank" href="">Opt

Social Ad Startup Shift Hires Former Facebook VP Paul Ollinger As President

<a target="_blank" href="">Shift</a>, a company that offers tools for running social advertising campaigns and <a href="">fo

Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales

What's the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising — now Twitter is <a target="_blank" href="https://blog.twitter.

Affectiva Inks Deal With Ebuzzing Social To Integrate Face Tracking And Emotional Response Into Online Video Ad Analytics

Last August, Affectiva, developer of a new way to track facial responses to online content, <a href="

Social Ad Tech Platform Glow Raises $1.3M Seed To Expand Into U.S., Beef Up Senior Exec Team

Glow Digital Media, a social ad tech platform that sells services to Facebook advertisers to grow their marketing ROI, has closed a $1.3 million seed funding round. Investors in the round include Proj

Has Facebook Lost 600,000 Users In The UK? Maybe Not

After the whole <a href="">Insta-gate incident</a> where we saw a lot of bac

Early Studies Show Facebook Mobile App Install Ads Perform Well For Devs, Indicating Big Revenue Potential

Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provi

Skype Planning A Big Social Advertising Upgrade, Starting First With Windows 8

<a target="_blank" href="">Skype</a> has long been talking about the different ways that it could monetize its calling and messaging platform. Now, with <a href="https://techcrunch

From The Rumor Mill: Everyday Health Is Snapping Up Social Media Marketer EQAL For Up To $20M

So it looks like another social media marketing company may be close to getting acquired. We've been hearing for a month now that <a target="_blank" href="">Eqal</a> -- which builds

Party Like It’s 1990: Some CTRs On Facebook Sponsored Results Ads ‘Exceeding 3%’

Early numbers for Facebook's Sponsored Results, the ads <a href="">launched last week</a> that run alongside Facebook searches, could be an encour

Is Facebook Testing Out New Newsfeed And Skyscraper Display Ad Units In New Zealand? No, Adware Strikes Again

New Zealand was the <a href="">first country</a> to get Facebook's new-look Timeline last December. Now the country looks like it may be putting
Load More