social advertising

For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.

How can internet giants know that innocent-seeming U.S. companies aren't actually shell vehicles for malicious foreign actors to buy ads to interfere with elections? The short answer is they can't, an

Facebook says it's introducing a number of new measurements for businesses that buy ads and own Facebook Pages.

Hootsuite, the startup and platform that lets marketers manage a company’s interactions across a range of social media networks, is getting into the business of paid content. Today, it is anno

Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Befor

Social marketing company Nanigans announced today that it's launching support for Twitter. Nanigans is best known as a Facebook ad automation tool, but CEO Ric Calvillo said last year that one reas

Social marketing company <a target="_blank" href="http://www.unifiedsocial.com">Unified</a> is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously

Social advertising company <a target="_blank" href="http://www.unifiedsocial.com">Unified</a> just launched the new version of its "social operating platform" today, and it sounds like the biggest cha

It's going to get harder and harder for many businesses to reach fans on Facebook without paying for ads — that's the message of sales material that the company sent to partners, as <a target="_blan

Social media marketing company <a target="_blank" href="http://www.brandnetworksinc.com">Brand Networks</a> is announcing that it's acquiring <a target="_blank" href="http://www.optimalsocial.com">Opt

<a target="_blank" href="http://www.shift.com">Shift</a>, a company that offers tools for running social advertising campaigns and <a href="https://techcrunch.com/2012/10/18/grapheffect-shift-com/">fo

What's the value of a retweet? Or a follower? Those questions get asked all the time in discussions about social media and advertising — now Twitter is <a target="_blank" href="https://blog.twitter.

Last August, Affectiva, developer of a new way to track facial responses to online content, <a href="https://techcrunch.com/2012/08/07/the-new-face-of-ad-tech-goes-consumer-emotion-tracker-affectiva-t

Glow Digital Media, a social ad tech platform that sells services to Facebook advertisers to grow their marketing ROI, has closed a $1.3 million seed funding round. Investors in the round include Proj

After the whole <a href="https://techcrunch.com/2013/01/08/facebook-removes-instagram-user-counts-from-developer-api-after-holiday-traffic-confusion/">Insta-gate incident</a> where we saw a lot of bac

Chances are you may have seen one yourself, but just how well are Facebook mobile ads promoting app installs performing? AdParlor, one of Facebook’s advertising and marketing partners, has provi

<a target="_blank" href="http://www.skype.com">Skype</a> has long been talking about the different ways that it could monetize its calling and messaging platform. Now, with <a href="https://techcrunch

So it looks like another social media marketing company may be close to getting acquired. We've been hearing for a month now that <a target="_blank" href="http://www.eqal.com">Eqal</a> -- which builds

Early numbers for Facebook's Sponsored Results, the ads <a href="https://techcrunch.com/2012/08/22/facebook-search-ads/">launched last week</a> that run alongside Facebook searches, could be an encour

New Zealand was the <a href="https://techcrunch.com/2011/12/06/timeline-new-zealand/">first country</a> to get Facebook's new-look Timeline last December. Now the country looks like it may be putting