• Mystery PE Fund Throws A Lifeline To Niche Social Network Sneakerplay

    A new private equity fund has picked up what was left of Sneakerplay, the social network for sneaker fanatics that we deadpooled late last year when its founders pretty much abandoned the service (but kept the website online, hoping for a buyer to step up). The fund, dubbed Keroch, has acquired the assets and IP of Sneakerplay and plans to grow the niche community site to a more relevant property. Read More

  • Sneakerplay, Social Network For Sneaker Heads, Shuts Down

    Two years ago, when social networking was all the rage, a lot of dedicated community websites for specific (and often very small) groups of people were launched by entrepreneurs trying to cash in on the hype by carving out a certain niche. The strategy proved successful for some, but for others … not so much. And now that the economic crisis is weighing down on the entire industry… Read More