No one’s going to pay $380 for decent point-of-view video glasses and some trippy filters. But that’s kind of the point of Snapchat Spectacles 3. They’re merely a stepping stone towa
Influencer marketing could get a lot more accountable if Snapchat’s PR firm wins this lawsuit. Snapchat hoped that social media stars promoting v2 of its Spectacles camera sunglasses on its bigg
Snapchat isn’t revealing sales numbers of version 2 of its Spectacles camera sunglasses, but at least they’re not getting left in a drawer as much as the V1s. The company tells me V2 owner
Mark Zuckerberg’s Facebook messages were retracted from the inboxes of some users, six sources told TechCrunch in April. Facebook quickly tried to normalize that breach of trust by claiming it w
The worst thing about Spectacles is how closely tied they are to Snapchat. The proprietary circular photo and video format looks great inside Snapchat where you can tip your phone around while always
Photos, not just video. No yellow ring alerting people to the camera. Underwater-capable. Classier colors with lighter lenses. Prescription options. Faster syncing. And a much slimmer frame and chargi
"Timing," Snapchat CEO Evan Spiegel said cryptically when asked what the greatest threat was for Snap Inc. "I think the big risks are always the really big product ideas that we're investing in that a
Over the years, we’ve seen folks try and fail at the smart glasses game. Google Glasses never had a chance, and even the Snap Spectacles heyday has come to an end. But that’s not stopping
How come only 0.08% of Snapchat's users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lin
Snap's Spectacles sunglasses may prove to be more of a fad than a must-have device. Snap revealed during its call following weak Q2 earnings that it generated $5.4 million in "Other" revenue, which wo
Snapchat won't say exactly how many Spectacles its sold, but it did admit today that the "Other revenue" category that's mostly from Spectacles brought in around $4.5 million in revenue in Q4 2016, an
As Airbnb, Uber and Snap gear up for potential, and actual, IPOs, public investors are asking a key question: Can these former startups build more than one breakout product? What will determine whethe
Optometrists don’t make it easy to buy new lenses for a favorite old pair of glasses or shades. Especially shades! Who even does that? Lens replacements through an optometrist can cost more than a n
Good enough and convenient. That's proved a winning strategy for Instagram's clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they've
“VR will be big, AR will be bigger and take longer.” What sounded revolutionary when we first said it two years ago has become accepted wisdom. But now the market has actually launched, and we’v
If you haven’t heard about VR/AR by now, your desert island must not have Wi-Fi. But there are millions of folks who know about VR/AR who haven’t seen it yet. User trial is on the critical path fo
Another day, another seemingly random location drop for Snapbot, your friendly neighborhood Snapchat Spectacles vending machine. Today’s lucky destination is Santa Monica, bucking the recent tre
There’s a revolution brewing in eyewear technology. Snapchat recently announced their brand new wearable called Spectacles. It’s about what you would expect from Snapchat glasses, working video an
Snapchat is the only company cool enough to possibly dismantle the Google Glass stigma. Awkward, useless, and a threat to privacy are how many think of computers you wear on your face. Can Snapchat sh