Snapchat’s Foursquare and Factual partnerships double geofilter usage
Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. B
Snap acquires Placed to prove geofilters drive store visits
If Snapchat's growth remains slow, it must maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. Snap confirmed to TechCrunch that it's acquir
11 TechCrunch Stories You Don’t Want To Miss This Week
This week the Apple vs. FBI battle raged on, we went to Barcelona for Mobile World Congress, Facebook changed up the Like button, and more. Here are the top stories of the week.
Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork
Snapchat has opened up its Geofilters tool to a broader community this morning, letting anyone submit artwork that will appear as a geo-targeted filter on Snapchat photos. Geofilters debuted in Jul