Snapchat Ads

If you can’t stop them, power them. That’s the strategy behind Snapchat App Stories, which launches today to let users show off their ephemeral content in other apps too. The first partner

Snapchat has found an answer to the revenue problem stemming from its halted growth: it will show its ads in other apps with the launch of Snapchat Ad Kit and the Snapchat Audience Network. And rather

Adults, not teens. Messaging, not Stories. Developing markets, not the U.S. These are how Snapchat will make a comeback, according to CEO Evan Spiegel. In a 6,000-word internal memo from late Septembe

Prepare for the invasion of the unskippables. If the Stories social media slideshow format is the future of mobile TV, it’s going to end up with commercials. Users won’t love them. And don

Snapchat is arriving very late to the game of courting influencers. Now it hopes to boost ad spend by connecting businesses with its top independent creators, but it won’t take a cut of deals it

Mark Zuckerberg’s Facebook messages were retracted from the inboxes of some users, six sources told TechCrunch in April. Facebook quickly tried to normalize that breach of trust by claiming it w

Snap Inc’s stock tanked after missing revenue expectations by $30 million last quarter, so Snapchat is looking to win over businesses with immersive new ads formats. This week it introduced two

Snap wants its ads to open to something interesting rather than a boring mobile website. Today Snap announced 14 new ad Creative Partners that will help build custom games, interactive videos, gyrosc

Snap Inc desperately needs ad revenue to redirect its sinking share price. So after a year of getting mercilessly copied by Facebook, Snapchat is returning the favor by launching its take on the Faceb

To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video c

Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it's launching its new self-serve ad manager for buying video Snap Ads. There's also the new Snapchat Mobile Dashb

Snapchat wants you to play with your face, not just take pictures of it. New Selfie Lens filter games are starting to appear to users, creating an addicting new Snapchat feature that also inspires com

“They’re going to hit some challenges and marketers are gonna start to ask questions when they get out of the experimental budget phase,” Facebook’s head of adtech said about S

Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return

Snapchat took its first shot at monetizing its Our Stories collaborative livestream feature tonight with a Samsung-branded look at The American Music Awards. We were tipped off to the AMA Our Story, a