snap inc

Netflix’s cheaper ad tier could arrive earlier than expected

Although Netflix announced to the world in July that it is launching its ad-supported version in early 2023, the streamer could be changing its plans. As reported by The Wall Street Journal on Wednesd

Snap says Snapchat+ now has 1 million subscribers, introduces new features

Snap said today that the company’s paid subscription plan Snapchat+, which launched in June, now has more than 1 million users across the globe. The firm also introduced new features like priori

Snapchat officially introduces parental controls through a new ‘Family Center’ feature

Snapchat today is rolling out its first set of parental controls, after announcing last October it was developing tools that would allow parents to gain better visibility into how their teens used the

Social subscription Snapchat+ is already faring better than Twitter Blue

Snapchat’s recent move into premium subscriptions has gained a bit of traction in its first weeks on the market. Though the social app maker just last week reported a disappointing second quarte

Snapchat launches a spooky AR game for hunting ghosts around you

Snapchat has launched a new in-app game called Ghost Phone designed to showcase the company’s AR technology by allowing players to discover the secrets of an abandoned phone and hunt supernatura

Snap stock is getting obliterated

Investors in social media company Snap are reeling this afternoon as the stock has endured a bit of a meltdown following its release of Q2 earnings yesterday. The stock price is down nearly 40% for th

Snapchat officially introduces its paid subscription at $3.99 per month

Snapchat officially launched its paid subscription plan called Snapchat+ today that will offer exclusive features like the ability to change the app icon and being able to see which people have rewatc

Snap will pay 25 Black creators $120k in a new accelerator program

On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 total) to help l

Game studio HiDef partners with Snap to develop a Bitmoji dance social mobile game

A game studio, HiDef, announced today that it is teaming up with camera company Snap Inc. to develop an off-platform Bitmoji-based dance and music social game. The game will leverage Snap’s augmente

Snap says it will miss this quarter’s revenue goals and slow hiring

Snap CEO Evan Spiegel wrote in an internal memo that the company will miss its revenue goals for this quarter. Snap will also slow its pace of hiring, a tactic that companies like Meta and Uber have e

Snapchat’s stricter policies for anonymous apps and friend finders aren’t yet fully enforced

A small handful of Snap Kit platform developers have not yet complied with the new guidelines around anonymous messaging and friend-finding apps announced in March. The Snapchat maker revamped its dev

Snap snaps up database developer KeyDB to make its infrastructure more snappy

As Snapchat’s app continues to grow, the company is turning to the open source community to help further improve its technology infrastructure. This morning, Snap announced it’s acquiring

Snapchat’s new ‘Director Mode’ will help anyone become a video creator

In its ongoing battle with TikTok, Snap announced today it’s launching a new feature called Director Mode, aimed at providing easier access to Snapchat’s native creative tools for publishi

Snap’s new AR tools turn photos into 3D assets, let retailers use Snap’s AR tech in their own apps

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introd

Snapchat? Trying to profit off of its TikTok clone? Say it ain’t so.

At Snap’s quarterly earnings call yesterday, CEO Evan Spiegel revealed that Snapchat is testing ads on Spotlight, its TikTok competitor. Though Spiegel hedged that this testing is limited, it af

Snapchat is growing faster than Facebook and Twitter

Snap released its first quarter financial results for 2022 today, affirming that it’s growing faster than its fellow U.S.-based competitors Facebook (now Meta) and Twitter. Meta reported its fir

Following suicides and lawsuits, Snapchat restricts apps building on its platform with new policies

After a bullied teen died by suicide, a grieving mother last year sued the platform where the abuse had taken place — Snapchat — for not doing enough to protect its younger users. Another

Snapchat will introduce revenue sharing on ads in creators’ stories

Once an ephemeral messaging app, Snapchat is trying to solidify itself as a platform for creators to turn a profit. Today, Snap announced that it plans to introduce mid-roll advertisements during Snap

Snap upgrades its AR Shopping features with real-time pricing, more product details

Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners.

Snapchat knows you want to see what you’d look like in the metaverse

Snapchat released an Avatar lens AR filter today, which makes you look like a Sims character. Or, in more modern parlance, it makes you look like what you’d look like in the metaverse. To use th
Load More