• Retail Marketing Enabler SmartReply Snaps Up mSnap

    SMS ad network mSnap has been gobbled up by SmartReply, a privately-held company that provides retailers with phone and e-mail marketing services, expanding the latter’s mobile offering significantly in the U.S. The terms of the transaction remain largely undisclosed, although we’ve learned Partech International and First Round Capital – both shareholders of mSnap with… Read More