• Modeling The True Value Of Social Networks: 2009 Edition

    A year ago we modeled out the true value of various social networks based on the idea that users in high-value online advertising markets like Japan, the UK and the U.S. were worth more (financially speaking) than those in lower value online advertising markets. Facebook had recently become the largest worldwide social network in terms of users, but based on our model MySpace was still by far… Read More

  • Facebook Is Big In France

    Facebook has become the most popular social network in France, according to the latest figures from comScore. Social networking had a banner year in France, with a 45 percent increase in unique visitors. In Europe as a whole, 211 million (roughly three fourths of total internet users) visited social networking sites. After Facebook launched a French language interface in February of 2008… Read More

  • Modeling The Real Market Value Of Social Networks

    Is MySpace worth $3 billion, or $20 billion? It depends on how you value a user. It’s time to start comparing the big global social networks on something other than unique visitors and page views. I believe an effective way to value a particular user is based on the average Internet advertising spend per person in the country they live in. The higher the spend, the more value the… Read More