IBM Scoops Up Silverpop

IBM announced today it intends to buy Silverpop, a cloud marketing platform that gives marketers insight into customer activity online. Silverpop gives IBM a cloud-based marketing personalization tool

With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device

<a target="_blank" href="">Silverpop</a>, the marketing tech company that <a target="_blank" href="">announced $25 million i