short-form video

Uber Eats launches a TikTok-like video feed to boost discovery

Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase their dishes. Uber Eats’ senior director of Product, Awaneesh Verma, told TechCrunch e

YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed

YouTube Music is launching a new TikTok-style short-form personalized video feed called “Samples,” the company announced on Monday. Each clip in the feed offers a glimpse into the artist,

Triller’s upcoming listing likely won’t resurrect the US IPO market

Sadly, while Triller is an interesting business, it may prove too small an offering to fully unlock the domestic IPO market for technology companies.

WNBA app rolls out TikTok-style video feed to attract younger fans

The Women’s National Basketball Association (WNBA) is the latest organization to bet on short-form videos to draw in more users. The league announced Tuesday its revamped mobile app, which inclu

Spotify revamps its app with TikTok-style discovery feeds, Smart Shuffle for playlists and more

At Spotify’s Stream On event today in LA, the company introduced a significant redesign of its app, which capitalizes on its investments in personalization technology while also adopting a simil

GIPHY comes to connected TVs with launch of a GIPHY Arts app for Roku

GIPHY Arts, the Giphy division dedicated to GIF art and artists, launched a free exclusive app on Roku today that allows users in select regions to view GIPHY Clips — 30-second original short cl

YouTube begins rolling out Shorts on TV globally starting today

YouTube is expanding the reach of its TikTok competitor, YouTube Shorts, with today’s announcement that it will begin rolling out Shorts on TV to its global users. The company’s updated sm

Google begins rolling out ads in YouTube Shorts globally

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experime

TikTok rolls out new ‘Friends’ tab to more users, replacing the current ‘Discover’ tab

TikTok is rolling out a new “Friends” tab that replaces the “Discover” tab in the bottom menu of the app. The company says the new tab is going to roll out to more people over

TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present

Pinterest now lets creators export their video content to other platforms

In an effort to help Pinterest creators better reach their wider audience across social media, the company today is launching a new feature for its Idea Pins — its video-first new Pin format int

Netflix brings its short-form video feed ‘Fast Laughs’ to the TV

Netflix is bringing its short-form video feature “Fast Laughs” to TV’s big screen. Launched a year ago, the TikTok-inspired feed of funny videos had previously been available only on

Netflix’s ‘Hype House’ shows the dark side of the creator economy

We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being

New app Snax combines short-form movies with interactive games

Short-form video apps have seen major successes, like TikTok, as well as dramatic failures, like Quibi. Now, a new app called Snax wants to offer a twist on the popular vertical video format by giving

LinkedIn is scrapping its Stories feature to work on short-form video

What do LinkedIn and Twitter have in common? They both introduced ephemeral story features that were pretty fleeting. LinkedIn announced today that it will suspend its Stories feature on September 30

Reddit is quietly rolling out a TikTok-like video feed button on iOS

From Instagram’s Reels to Snapchat’s Spotlight, most social media platforms are looking toward the TikTok boom for inspiration. Now, even Reddit, a discussion-based forum, is making short-form vid

Instagram’s TikTok rival, Reels, rolls out ads worldwide

Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The ads will be

YouTube’s TikTok rival, YouTube Shorts, arrives in the US

YouTube Shorts, the company’s short-form video experience and TikTok rival, is launching today in the U.S. The feature allows creators to record, edit and share short-form video content that&#82

Google pilots a search feature that aggregates short-form videos from TikTok and Instagram

Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices — a move that could help the company retain use

Quibi is the anti-TikTok (that’s a bad thing)

It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75 billion-funded attempt
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