A strong brand is a key part of building a successful company, and that doesn’t just mean coming up with a logo or corporate slogan. It can include brand identity and narrative, and various stra
As I’m based in Paris and work in the tech ecosystem, there is a lot of chatter about luxury brands and their future. Paris is still the city of outrageously beautiful goods and clothes from pow
<img src="http://tctechcrunch.files.wordpress.com/2011/02/godin_2.png?w=215" alt="" title="Godin_2" class="alignleft size-medium wp-image-272920" />Over the last fifteen years, innovation maven <a hre
<img src="http://tctechcrunch.files.wordpress.com/2011/02/godin.png?w=215" alt="" title="Godin" class="alignleft size-medium wp-image-272543" />As the author of <a href="http://www.sethgodin.com/sg/bo
<img src="http://tctechcrunch.files.wordpress.com/2009/09/brandsinpublic-215x88.png" width="215" height="88" /> Remember <a href="http://www.squidoo.com/">Squidoo</a>? Founded by <a href="http://www.