SEO

To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.

Scammers snatch up expired domains, vexing Google

Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.

Experts Weekly: Recruiting recruiters, crypto marketing, earned media 101

Do you have recent experience recruiting talent for pre-revenue startups? If this describes you — or someone you know — please read our important announcement.

How to grow your organic traffic with earned media

Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.

10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.

5 common growth marketing mistakes startups make

A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.

Botify raises $55 million to optimize search engine indexing

Botify has raised a $55 million Series C funding round led by InfraVia Growth with Bpifrance’s Large Venture fund also participating. The company has created a search engine optimization (SEO) platf

How to land the top spot in Google search with featured snippets in 2021

Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.

Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. All this angst is entirely misplaced.

When you need content to build links, use social proof of concept

Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.

What startup names are most effective?

Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...

How to see another company’s growth tactics and try them yourself

Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.

Keyword research in 2019: Modern tactics for growing targeted search traffic

In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..

RankScience closes $1.8M seed — and now only wants to replace human SEO staff if you don’t have any

A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human

Google’s updated Search Console gives you more detailed search performance and indexing data

Google is launching an update to its search console for webmasters today that, among other things, brings redesigned search performance and index coverage data to the service. In addition, the console

Adthena brings its AI-driven search tools to the U.S.

There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in onli

RankScience wants to replace your SEO staff

The dark art of search engine optimization could be next in line for software-powered automation -- potentially putting hundreds of thousands of 'SEO consultants' out of a job. At least that's the sce

Conductor’s new mobile app helps businesses understand what customers are searching for

Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started wi
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