A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
Botify has raised a $55 million Series C funding round led by InfraVia Growth with Bpifrance’s Large Venture fund also participating. The company has created a search engine optimization (SEO) platf
Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.
Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. All this angst is entirely misplaced.
Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...
Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.
In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..
A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human
Google is launching an update to its search console for webmasters today that, among other things, brings redesigned search performance and index coverage data to the service. In addition, the console
There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in onli
The dark art of search engine optimization could be next in line for software-powered automation -- potentially putting hundreds of thousands of 'SEO consultants' out of a job. At least that's the sce
Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started wi
Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content market
By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you
Most businesses live or die on Google search rankings. If you can't crack the top few results, it's almost impossible to consistently drive organic traffic to your site. But how does Google decide
To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner. With features to launch and customers to support, the idea of spending time fiddling with your
French startup Botify just raised a $7.2 million Series A round from Idinvest and Ventech. The company uses a software-as-a-service approach to make it as seamless as possible to crawl your website an
The concept of deep learning or deep structured learning has been a frequent topic of conversation in recent months because of the commitment and advancements of some of the world’s largest and most