Good content today also includes video. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary.
Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.
Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.
Do you have recent experience recruiting talent for pre-revenue startups? If this describes you — or someone you know — please read our important announcement.
Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.
What does 2022 mean to marketers?
This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and copywriting strategies to your startup's homepage.
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
Botify has raised a $55 million Series C funding round led by InfraVia Growth with Bpifrance’s Large Venture fund also participating. The company has created a search engine optimization (SEO) platf
Google search is not what it used to be. We all want to be No. 1 on the search results page, but getting there isn’t enough. It might be worth it to instead go for the top featured snippet position.
Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. All this angst is entirely misplaced.
Look at what type of topics, methodologies, designs, etc. have performed impressively in the past, learn from what they did and didn’t do well — then create something even better.
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
Every company’s online acquisition strategy is out in the open. If you know where to look. This post shows you exactly where to look, and how to reverse engineer their growth tactics...
Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer categories where Amazon has not yet achieved SEO supremacy.
In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..
A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human
Google is launching an update to its search console for webmasters today that, among other things, brings redesigned search performance and index coverage data to the service. In addition, the console
There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in onli
The dark art of search engine optimization could be next in line for software-powered automation -- potentially putting hundreds of thousands of 'SEO consultants' out of a job. At least that's the sce