sensor tower

  • Apple’s big App Store purge is now underway

    Apple’s big App Store purge is now underway

    Earlier this year, Apple promised it would clean up its iOS App Store by removing outdated, abandoned apps, including those that no longer meet current guidelines or don’t function as intended. That great App Store purge now appears to be underway, according to new data from app intelligence firm Sensor Tower. The company found that app removals increased by 238 percent in October… Read More

  • China overtakes the U.S. in iOS App Store revenue

    China overtakes the U.S. in iOS App Store revenue

    China has now overtaken the U.S. to become the largest market in the world for App Store revenue, according to a new report out this morning from app intelligence firm App Annie. The country earned over $1.7 billion in Q3 2016, which puts it ahead of the U.S. by over 15 percent. The U.S. had been the number one iOS market since 2010, the report notes. Today, Chinese consumers spend more than… Read More

  • Weekends Are The Best Time To Promote Most Apps, Study Finds

    Weekends Are The Best Time To Promote Most Apps, Study Finds

    According to a new report released today, the best time for mobile application developers to promote or launch a new application across a number of categories tends to be on a weekend, as it turns out. In fact, even if you do well with a weekday release in terms of download numbers, the weekend may be the better time to run an ad campaign that promotes purchases, the report found. This… Read More

  • Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence

    Sensor Tower Raises $1M To Help Mobile Developers Improve Their App Store Presence

    As Google Play and Apple’s iOS stores have become crowded with north of 1 million apps, it’s no longer practical to try and climb the overall top rankings for most developers. That’s why a series of startups focusing on search engine or app store optimization have emerged. They try and help apps that might practically not have a chance or the capital to break into the top of… Read More