• ExitReality Launches With Carl's Jr Deal

    [ Webpage to 3D space provider ExitReality has soft launched today via a cross promotion with CKE Restaurants (Carl’s Jr and Hardee’s) that will see the product promoted to millions via the Carl’s Jr website and through a MySpace advertising campaign. I originally sat down and spoke to the ExitReality team (the company has its HQ in… Read More

  • EA-Land (The Sims Online) Joins The Deadpool

    EA-Land, the service previously known as The Sims Online will shut August 1, despite a much hyped revamp announced late February. The Sims Online was generally regarded to be a failure for EA, with the company unable to turn the success of The Sims franchise into an online hit. The service wasn’t helped by a complete lack of customizable features (outside of the usual Sims… Read More

  • HiPiHi Opens Its Doors To The Public

    HiPiHi, China’s answer to Second Life has opened its doors to the public with a beta test that includes free features. We first wrote about HiPiHi in August 2007 when the company called for the establishment of virtual world standards and interoperability. German’s are famed for their ability to clone sites, but the Chinese aren’t far behind; HiPiHi looks and feels like… Read More

  • EA Turns The Sims Online Into Free EA-Land, Second Life Competitor

    EA is relaunching The Sims Online as a free service with a new name and new features, including UGC, commerce and land ownership. EA-Land is the new, free Sims Online (TSO). The 12 different cities from TSO are being moved to EA-Land and the game area is being expanded to be “100 times bigger than the previous size of any city.” Existing TSO users will be able to purchase land… Read More

  • Virtual Banking Banned in Second Life

    Linden Lab has announced that virtual banking within Second Life is to be banned effective January 22 after receiving multiple complaints by Second Life residents scammed by bank operators. Banking and associated services have become popular in Second Life over the last two years, with many offering ponzi style interest schemes that usually sounded too good to be true. Ginko Financial was the… Read More

  • No Dreams For One Third Of Electric Sheep Company Employees This Christmas

    The Electric Sheep Company, regarded by many to be the leading Second Life development company, has parted company with one third of its workforce (22 people). The Electric Sheep Company is best known recently for its work in creating the CSI:NY build in Second Life. The company offers its own Second Life browser “OnRez”, and provides services to companies looking to establish… Read More

  • You're Not In The USSR Any More: Estonia Opens An Embassy In Second Life

    Eastern European nation Estonia has opened an official embassy in Second Life. Estonia for those not aware of the country is a former Soviet Republic that this year is celebrating 90th anniversary of its initial independence, before it was invaded and occupied by the Soviet Union in 1940. It’s bordered by Russia to its East and Latvia to the South, and became a member of the European… Read More

  • Chris Collins From Linden Lab: Stability Is The Key

    I had the opportunity today to catch up with Chris Collins, the “Technical Assistant to the CEO” at Linden Lab, the makers of Second Life. A Commerce graduate from the University of Western Australia he started in tech, then like many locals (Vibe Capital, Mig33) headed off overseas. After working on his own startup 3 years ago in the Valley he fell in love with Second Life and… Read More

  • SL WindLight: Second Life But Not As You Know It

    Linden Lab released the WindLight First Look Second Life client Wednesday, the first serious release of Second Life that incorporates the technology Linden Lab acquired when it took over Windward Mark Interactive in May. We noted at the time of the acquisition that the technology would bring “better clouds and wind” to Second Life, but this was in retrospect an understatement. Read More

  • How Much Is Second Life Worth?

    Rumors about a massive valuation of Second Life have been floating around Silicon Valley for months. The original rumors said the company raised a new round of financing at a valuation of somewhere between $500 million and $1 billion. When I asked the company about it over the summer they said, on the record, that they had not raised new money, but declined to comment further. Another… Read More

  • Virtual Pedophilia Report Bad News For Second Life

    Linden Lab’s Second Life has seen its fair share of controversies in the past; an FBI investigation led to a shut down of inworld casinos, some media reports suggested that Second Life may be being used as a training area for terrorists, and in July there was suggestion that Bestiality may be driven out of the metaverse by a crackdown under a new TOS that banned “Broadly… Read More

  • CSI:NY Comes To Second Life Wednesday

    Second Life is bracing itself for an influx of new members this coming week with the long awaited episode of CSI:NY does Second Life to be shown in the United States on Wednesday. The episode will see Mac Taylor (Gary Sinise) entering Second Life to pursue a killer who has killed a Second Life user in a case of virtual stalking gone too far. CSI:NY fans will be encouraged to join Second Life… Read More

  • IBM And Linden Lab Team For Virtual World Interoperability

    IBM and Linden Lab (the company behind Second Life) will announce a new partnership at the Virtual Worlds Conference in San Jose today that will focus on virtual world interoperability. The initial focus of the joint effort will be the ability to allow users to use a single virtual persona (or Avatar) across multiple virtual platforms, with seamless interworld transactions to be considered… Read More

  • Metaverse Market Index Will Bring Comparative Tracking To Online Worlds

    Christian Renaud, Chief Architect of Networked Virtual Environments for the Cisco Technology Center will be launching a new virtual worlds tracking organization called the Metaverse Market Index (MMI) at Virtual Worlds Fall next week. MMI will be established as a not-for-profit organization that will define and track metrics across multiple virtual worlds. The problem is simple; there is little… Read More

  • Intel To Acquire Havok

    Intel has signed a definitive agreement to acquire Havok , a provider of software and services used by digital media creators in game development. Havok’s 3D software powers online worlds including Linden Lab’s Second Life, as well as a variety of console games on Xbox, Wii and PlayStation. According to Intel, the acquisition will enable developers in the digital animation and… Read More

  • Second Life 2.0: The Metanomics Conference

    Things are changing in Second Life. The period of glee abandon in which companies joined Second Life, built giant edifices to their offline brands which no one visited, then ran away has passed. We are now seeing those who survived and new players in Linden Lab’s online world build something new, something perhaps more sustainable and in tune to user needs. On the surface it appears… Read More

  • MetaCard: The World's First Virtual World Credit Card

    Singapore based FirstMeta has launched MetaCard, a credit card for Second Life that is claimed to be the world’s first virtual world credit card. The MetaCard works in the same way as a normal first life credit card works. Applicants are provided with a credit limit and present the card when purchasing goods at merchants who accept the card. MetaCard comes in two flavors: Basic and Gold. Read More

  • If A Car Launches In Second Life, Will Anyone Notice It?

    Scion, a division of Toyota that sells “trendy” cars targeted at Gen Y in the United States, was one of the earliest companies touting its wares in Second Life. In 2006, Scion became the first car maker with a Second Life presence, offering residents customizable versions of the Scion xB. Fast forward nearly 12 months and many of the great and much hyped corporate outposts in… Read More

  • HiPiHi Seeks To Standardize 3D Worlds And Develop Interoperability

    China’s answer to Second Life, HiPiHi, announced at the State of Play V conference in Singapore Monday its intentions to work towards standardized 3D worlds, with an aim of eventually delivering interoperability between various platforms. HiPiHi said it would cooperate with “global leaders in the Internet and communication industry to establish a set of relevant hardware and… Read More

  • Betting On Second Life Stock Exchanges

    After the recent ban on gambling, Second Life residents have had reduced opportunities on where spend their hard earned (or bought) Lindens (the Second Life in-world currency). The world of share trading, regarded by some to be actually worse than gambling, has started to make its presence felt in Second Life. I went undercover (see picture) to see if good money could be made. First… Read More