search engine marketing
5 common growth marketing mistakes startups make
A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
The first win: Getting early customers to take a chance with you
The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?
Declining ad rates may signal a reset for startup SEM strategies
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly ne
What startup names are most effective?
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
Keyword research in 2019: Modern tactics for growing targeted search traffic
In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..
Criteo Buys AdQuantic, A Startup That Applies Quantum Physics To Search Marketing
We have discovered that <a target="_blank" href="http://www.criteo.com">Criteo</a>, the French ad tech company that raised <a target="_blank" href="http://www.reuters.com/article/2013/10/29/criteo-ip
Campanja Raises $5M Series A, Led By Hoxton Ventures & DFJ Esprit, To Grow Its Online Ad Optimizer Tech
Online ad campaign optimization startup Campanja, which has developed a search engine marketing platform aimed at maximizing customers' ad spend in real-time by adjusting for factors such as location,