A common thread of mistakes connects most startups that try their hand at growth marketing. This is not to say that there aren’t unique problems at each startup — only that a few are ubiquitous.
The purpose of your company is to sell your solution and generate revenue, but to do that you require customers. So how do you convince someone to bet on you?
With limited prospects for growth, one of the iron laws of economic downturns is that advertising is among the first budgets to be cut. Advertising revenues have already cratered at many alt-weekly ne
Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to..
We have discovered that <a target="_blank" href="http://www.criteo.com">Criteo</a>, the French ad tech company that raised <a target="_blank" href="http://www.reuters.com/article/2013/10/29/criteo-ip
Online ad campaign optimization startup Campanja, which has developed a search engine marketing platform aimed at maximizing customers' ad spend in real-time by adjusting for factors such as location,