schmap

  • Schmap Takes A Deeper Dive Into Twitter Audience Data With Demographics Pro

    Schmap Takes A Deeper Dive Into Twitter Audience Data With Demographics Pro

    Schmap already helped advertisers and other companies understand their Twitter followers through its Know Your Followers product, but today it launched a new, upgraded service called Demographics Pro — CEO Paul Hallett described the concept as “Nielsen for Twitter.” Nielsen does its own social media analysis, and it announced a partnership with Twitter last fall, but that… Read More

  • Schmap’s In-Depth Analytics Platform Lets You Take A Deep Data Dive On Your Twitter Followers

    Schmap’s In-Depth Analytics Platform Lets You Take A Deep Data Dive On Your Twitter Followers

    Whether it be for advertising, targeting messages, or just for general knowledge, knowing who your Twitter followers are is information that is useful to any company, or brand. Today, Schmap is launching its automated freemium service that gives any individual, company or brand immediate access to aggregate in-depth demographic analysis of their Twitter followers. Schmap will breakdown… Read More

  • Schmap launches city guide web app for iPhone and iPod Touch

    Schmap, publisher of over 200 free online travel guides, has opened access to their guides for iPhone and iPod Touch users by way of a remarkably nifty web application. The guides cover cities throughout the US, Europe, Australia, Canada, and New Zealand, and provide information on everything from the city’s historical background to the best places to get your drink on. As portrayed in… Read More