Sarah Personette

Twitter ad sales head, diversity chief resign amid turbulent Musk takeover

Twitter’s Chief Consumer Officer Sarah Personette and Chief of People and Diversity Dalana Brand have left the company. Both Personette and Brand announced their departures in respective Twitter

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time around, the company is faced

Walmart will be the first retailer to test Twitter’s new livestream shopping platform

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hos

Twitter hires former Refinery29 COO Sarah Personette as Head of Client Solutions

Twitter announced this morning it has hired Sarah Personette, previously COO at Refinery29, as its new head of global Twitter Client Solutions. Personette will start in mid-October. She will be based